Hanna Kahlert | MIDiA Research

The State of the Podcast Nation

Blog post by Hanna Kahlert

12 Aug 2019

Podcasts are an overnight success many years in the making. Even when taking a more cautious view, there are signs of a vibrant ecosystem emerging that is arguably the first entirely new media sector since...

Sports, Television, Music, Politics – Cultural Cohesion in a Climate of Division

Blog post by Hanna Kahlert

8 Aug 2019

cultural insight

entertainment

Media

History (so they say) repeats itself. While in some instances this might bring about the comfort of cyclical certainty, in others – as we near a new roaring 20’s with what looks to be thematic similarity...

Will Content Fragmentation Drive a New Rise of Piracy?

Blog post by Hanna Kahlert

1 Aug 2019

content spend

Innovation

Mobile content

The digital content marketplace largely has peer-to-peer content piracy to thank for the behaviours and dynamics characterising it today. Piracy itself was the forefront of the new era, quickly being overtaken...

The State of the Music Publishing Nation

Blog post by Hanna Kahlert

22 Jul 2019

This blog highlights some key points from MIDiA’s latest flagship report, the State of the Music Publishing Nation . Now that streaming is settling into its role as the de-facto mode of consumption (contributing...

Privacy Concerns and Digital Advertisers: Why Brands That Demand Attention Will Lose out in the Post-Peak Shift of the Attention Economy

Cover image for Privacy Concerns and Digital Advertisers: Why Brands That Demand Attention Will Lose out in the Post-Peak Shift of the Attention Economy

Blog post by Hanna Kahlert

16 Jul 2019

attention economy peak

digital marketer

digital marketing

Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn...

Sports and the Tech Majors: A Competitive Partnership

Blog post by Hanna Kahlert

8 Jul 2019

Amazon Prime Instant Video

amazon video

d-day for sporting rights

We’re pleased to announce the launch of our Sports research practice. The Sports vertical provides comprehensive global analysis of the key players unleashing disruption in the business of sport broadcasting,...

Libra: A Reckoning for Crypto… or for Facebook?

Blog post by Hanna Kahlert

25 Jun 2019

calibra

cryptocurrency

emerging markets

Last week Facebook and its network of partners, including Spotify, MasterCard and Uber, announced the development of a new cryptocurrency, Libra , planned to go live next year. As the first tech major...

The Content We Need, the Distribution We Don’t: Why HBO Needs to up Its Game to Stay Relevant

Blog post by Hanna Kahlert

17 Jun 2019

Game of Thrones (spoilers) – to the relief, disgruntlement and/or (dis)satisfaction of millions – has ended. Eight years of global rapture (well, five to six followed by two of tolerance) finally sent...

Sports SVOD Services: The Underdogs’ Game

Blog post by Hanna Kahlert

29 May 2019

addressable audience

binge viewing

carriage partnerships

Cord cutting and “the attention economy” are the landscaping trends reshaping everything video in 2019, and sports television – despite its reliably existent fanbase – is no exception. New sports...

Television Performance Measurement Is Falling Short

Blog post by Hanna Kahlert

20 May 2019

Chart Of The Week

Data Point Of The Day

index

When the television first entered homes around the world, it was a safe assumption that if it was on it was the centre of attention in a room. Whatever was broadcast to the screen for that evening would...

An Alternative Future for Televised Sports

Blog post by Hanna Kahlert

2 May 2019

e sport

e-sports

egaming

This article is derived from MIDiA’s report, 'eSports: An alternative future for televised sports?' The days of overpriced suspect hotdogs and rioting stadiums are far from over. Sports, despite their...

US Cord Cutting Full-Year 2018: Transition Uptake

Blog post by Hanna Kahlert

30 Apr 2019

cord cutting

cord shaving

Media

This article is derived from MIDiA’s US Cord Cutting Full Year 2018 report. Cord cutting is now an established part of the US pay-TV landscape, illustrating the impact of streaming video on demand (SVOD)...

Voice Control: Smartphones, In-Home Speakers, and the Digital Attention Economy

Blog post by Hanna Kahlert

24 Apr 2019

Digital economy

in-home

Media

This article is derived from MIDiA’s Voice Market and Behaviour Trends Overview report. The use of voice command continues to be niche, with overall consumer penetration at a mere 9%. Predominantly that...

Profiling the Live Consumer: Streaming and the Live Music Business

Blog post by Hanna Kahlert

17 Apr 2019

Experience economy

festival market

live music

This article is derived from MIDiA’s Profiling the Live Consumer report, available to subscribers here . For more information about this report, email stephen@midiaresearch.com . The power balance in...