Hanna Kahlert | MIDiA Research

The cost-of-living crisis is here; it just has not hit entertainment yet

Blog post by Hanna Kahlert

31 Aug 2022

The attention crunch in the wake of ended lockdowns and resumption of ‘in real life’ (IRL) activities has not been as pronounced as feared. Hints of it have been visible in the drop in Netflix subscriptions...

Hate-watching: The rise of contextual consumption

Blog post by Hanna Kahlert

24 Aug 2022

binge viewing

hate watching

Netflix

In the over-saturated entertainment ecosystem , attention is the name of the game. All propositions are competing for the most focused attention, striving for more dynamic engagement , and trying to find...

If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?

Blog post by Hanna Kahlert

19 Aug 2022

entertainment

Cultural Trends

attention recession

When the first season of Stranger Things entered the zeitgeist in 2016, its set, soundtrack, and all-around vibes fit perfectly with the 80’s cultural revival of the time. Americana ‘hipster’ was...

Re-creating the creator economy

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

18 Aug 2022

£7,500.00 excl. VAT

Apple

Spotify

YouTube

Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators...

Has the NFT and crypto hype met its match in an IRL cost-of-living crisis?

Blog post by Hanna Kahlert

10 Aug 2022

crypto

etherium

NFT

Where have all the NFTs gone? Nine months ago, you could not go twenty minutes in the industry without hearing the term. The concept was intriguing, nebulous – a potential answer to the disquiet of a...

If the future of entertainment is niche, how does the Meta approach fit in?

Blog post by Hanna Kahlert

3 Aug 2022

Instagram

Kim Kardashian

Reels

The last week has undoubtedly been a hectic one for the developers of Instagram, which recently began trialling a TikTok-esque, video-first focus on its app to some users. The update was not well received,...

The rise of the lean-through superfan
Post-Covid trends of UGC creation and entertainment

Cover image for The rise of the lean-through superfan

Report by Hanna Kahlert

29 Jul 2022

£3,000.00 excl. VAT

Twitch

Instagram

TikTok

The Covid-driven entertainment boom is over, with ‘in real life’ activities taking back ground from the 12% of additional time freed by lockdown measures. The attention crunch is compounded by a cost-of-living...

The Morbius fandom misread

Case Study by Hanna Kahlert

29 Jul 2022

Audience Insight

Media and Marketing

Read the case study …

The video attention reboot
How video is being impacted by the attention recession

Cover image for The video attention reboot

Report by Tim Mulligan and Hanna Kahlert

29 Jul 2022

£3,000.00 excl. VAT

creators

Netflix

roku

With the attention recession in full swing following the lockdown boom, video isalready feeling the pinch as evidenced by Netflix’s declining subscriber count.The mainstreaming of subscription video...

Stranger Things, Queen’s Gambit, and Bridgerton
Finding the balance of creation and consumption

Cover image for Stranger Things, Queen’s Gambit, and Bridgerton

Case Study by Tim Mulligan and Hanna Kahlert

29 Jul 2022

Netflix

content strategy

user generated content

Read the case study …

Winter is coming, and Amazon is ready: why the multi-service major is raising its prices

Blog post by Hanna Kahlert

27 Jul 2022

oil

attention

Subscription fatigue is already threatening the Covid-driven entertainment boom as post-pandemic behaviours compete for time, money, and attention with the digital subscriptions that thrived under lockdown...

Are we headed towards subscription fatigue?

Blog post by Hanna Kahlert

21 Jul 2022

Subscriptions

fatigue

NFT

When streaming first made headway in the entertainment world, it shifted the very dynamic of consumption. Ownership became a status symbol of yester-year; access to everything, at all times , was the new...

Twitter versus Musk will decide the future of social

Blog post by Hanna Kahlert

14 Jul 2022

elon musk

twitter

social media

In a turn of events, Elon Musk has backed out of his dramatic, very public proposal to buy Twitter. It is a broken courtship characterised by bad-faith public exchanges , on-platform polls, and plot twists....

Advertising
Marketing in the era of lean through

Report by Hanna Kahlert

29 Jun 2022

£3,000.00 excl. VAT

xbox

twitter

Twitch

Audiences have shifted, first towards the on-demand content delivery model, and now increasingly towards lean-in and lean-through engagement behaviours as a native part of consumption. Advertising strategy...

Taco Bell’s TikTok Musical with Doja Cat and Dolly Parton

Case Study by Hanna Kahlert

29 Jun 2022

Media and Marketing

Read the case study …

Music streaming is failing to foster cultural moments – but it does not have to

Blog post by Hanna Kahlert

29 Jun 2022

Streaming

heat waves

glastonbury

Listening to music is, and has always been, an intrinsically emotional experience. Music does not appeal to rational dialogue or scientific evidence; it directly evokes the feelings beneath. It can be...

Meta leans in to the creator economy

Blog post by Hanna Kahlert

21 Jun 2022

The future of entertainment innovation lies in exclusive experiences, not content

Blog post by Hanna Kahlert

15 Jun 2022

Media and Marketing

Innovation

content

In the age before digital engagement went mainstream, entertainment had clear access channels and multiple price points. Video was able to rely on movie tickets, (expensive) TV sets, and the individual...

The Morbius flop demonstrates the importance of measuring sentiment, not just engagement

Blog post by Hanna Kahlert

8 Jun 2022

morbius

Sony

its morbin time

The Marvel films franchise has been one of the most reliable box office attractions of the last decade. Thus, when the latest instalment, Morbius , was due to be released, expectations were high: the film...

TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not

Blog post by Hanna Kahlert

1 Jun 2022

TikTok

clear mode

distraction

The announcement of TikTok testing a distraction-free ‘clear mode’ might come across as ironic, given the ‘distraction’-prone default use case of most social media platforms. Is TikTok not already...