Hanna Kahlert | MIDiA Research

Why a VR metaverse is not the future of digital

Blog post by Hanna Kahlert

5 Nov 2021

Amid a perfect storm of government scrutiny, potential anti-trust legislation, a whistle-blower, and social media disruption at the hands of burgeoning creator tools (like TikTok), Facebook – sorry,...

Lean-in is the future because it is the past

Blog post by Hanna Kahlert

27 Oct 2021

Cultural Trends

engagement

entertainment

The modern mantra of “kids these days” might (in the industry) typically finish with something like “ are killing good music ” or “are on TikTok too much”. The strategists developing the future...

Quick take: What the Apple event’s creator focus means for lean-in entertainment

Blog post by Hanna Kahlert

21 Oct 2021

creator tools

apple event

mainstream

The October 18th Apple event –for all its usual showmanship – did not have anything hugely innovative to unveil. New colours of the Apple HomePod, a new tier of AirPods, and the return of MagSafe charging,...

The impact of culture on content: Why Squid Game is a bigger hit than Bond

Blog post by Hanna Kahlert

14 Oct 2021

fandom

James Bond

Squid Game

Earlier this week MIDiA highlighted how the format of content is gradually eroding , so much so that a TV series, like Squid Game , can reach bigger audiences and generate more conversation than the decades-old...

The social reckoning is nigh: The Haugen testimony and Facebook blackout hint at imminent regulatory changes

Blog post by Hanna Kahlert

7 Oct 2021

social media

TikTok

facebook

The race between social media (and broader tech) innovation and governmental regulation has been a bit of a hare and the tortoise situation for the past decade-plus. However, the digital-first transition...

From social media to creator tools
The evolution of UGC

Cover image for From social media to creator tools

Report by Hanna Kahlert

30 Sep 2021

£3,000.00 excl. VAT

entertainment

attention economy

lean in

Entertainment is suffering intense competition as audience attention time, already saturated before the pandemic, is hit by the gradual return of ‘in real life’ activities. A flurry of new propositions...

Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

Blog post by Hanna Kahlert

30 Sep 2021

netflix

Games

entertainment

Three years ago, MIDiA first proposed that consumer attention was becoming saturated – meaning that all entertainment propositions would not only be competing with similar entertainment types, but also...

Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Blog post by Hanna Kahlert

23 Sep 2021

Media and Marketing

fandom

Digital

The attention economy reaching saturation was a disruptive force in entertainment long before the coronavirus pandemic. Too much competition for too little time meant that audience engagement was increasingly...

Creator tools will drive the (equal opportunity) future of music

Blog post by Hanna Kahlert

17 Sep 2021

women in music

creator tools

synth

The last two years under a pandemic have driven more music creators in a DIY direction. Equipment and instrument sales reported record-breaking growth over lockdown – Sweetwater, for example, had its...

Government intervention in digital entertainment and social media is now a reality

Blog post by Hanna Kahlert

9 Sep 2021

social media

regulations

Media

The tension between rapidly innovating tech and government regulations seems to be peaking at long last. China has made the first comprehensive move to crack down on digital entertainment , with children...

Not all short-form video is created equal

Blog post by Hanna Kahlert

3 Sep 2021

short form video

TikTok

YouTube

Over the last year, TikTok has more than doubled its weekly active user base across all demographics, surviving legislative threats in the US and becoming a trend setter across entertainment. New music...

The four key cultural trends transforming digital entertainment in 2021 and beyond

Report by Hanna Kahlert

31 Aug 2021

£3,000.00 excl. VAT

Amazon

amazon prime video

Disney+

The effect of streaming on entertainment is not new, but as we move into the era of mainstream vaccinations, the shifts in streaming-driven consumer behaviour over the last year and a half will drive...

Creator tools are changing the power dynamic of audiences and platforms

Blog post by Hanna Kahlert

31 Aug 2021

creator tools

social media

streaming

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the...

Facebook just got into social music; the industry should take note

Blog post by Hanna Kahlert

12 Aug 2021

social music

social music app

facebook

Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music...

Fandom’s Icarus phenomenon: The hype cycle of the attention economy

Blog post by Hanna Kahlert

6 Aug 2021

fandom

attention economy peak

attention economy

Fandom is now entrenched as the success determinator of the saturated attention economy. With so much entertainment competing at all times, it is sentiment which draws audiences back for more. Rather than...

Music is no longer about consumption, but participation (and women are leading the charge)

Blog post by Hanna Kahlert

27 Jul 2021

women in music

creator tools

Music

The mainstream shift to digital-first life in the last year and a half has affected video content production, games sales, and social media habits. It has also (notably) exacerbated the music industry...

Why music underpins the culture of our ‘new normal’

Blog post by Hanna Kahlert

22 Jul 2021

Music

Media and Marketing

audience insight

The recent UK DCMS committee findings on streaming – namely, that artists should receive a greater share of streaming revenues – is merely one facet of the growing pains of a music industry reshaped...

The changing context of consumption
Emerging consumer trends in a re-saturated attention economy

Cover image for The changing context of consumption

Report by Hanna Kahlert

22 Jul 2021

£3,000.00 excl. VAT

consumer insight

streaming

digital first

Rampant attention competition has driven changes in entertainment consumption itself, exacerbated by the last year’s attention boom. Quality of attention and quantity of attention are increasingly differentiated,...

Euro 2020 – a pandemic-driven standout success

Blog post by Hanna Kahlert

15 Jul 2021

Euro 2020

UEFA

football

This last weekend saw the finals of the delayed UEFA Euro 2020, with Italy the winners. Footage of crowds over the preceding week’s semi-finals showed crowds flooding the streets; social media feeds...

Is 2021 the start of the great content reset?

Blog post by Hanna Kahlert

8 Jul 2021

Media and Marketing

Music

Video

The coronavirus pandemic has hastened a shift to digital life, creating unprecedented opportunity for entertainment. Streaming is now the default for video and music consumption for mainstream consumers,...