Hanna Kahlert | MIDiA Research

Time for a metaverse reality check

Blog post by Hanna Kahlert

23 Feb 2022

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0....

Why the rise of a (former) political leader in the ranks of Meta spells regulatory compromise ahead

Blog post by Hanna Kahlert

17 Feb 2022

Facebook

metaverse

The music industry (still) has a culture problem

Blog post by Hanna Kahlert

10 Feb 2022

Media and Marketing

women in music

be the change

2022 is set to be a year of great change (and consolidation of change) in entertainment and beyond . However, some things, it seems, have stayed the same. Last month, Rolling Stone reported that nine out...

Climate crisis awareness is entwined with entertainment behaviour

Blog post by Hanna Kahlert

2 Feb 2022

Media and Marketing

Audience Insight

climate crisis

Despite the barrage of high-profile news items featuring so far in 2022, the climate crisis remains the high-stakes backdrop to our global future. MIDiA Research recently fielded a survey asking about...

Hybrid futures
MIDiA 2022 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

13 Jan 2022

Free Report

social media

Business Strategy

MIDiA Research Predictions

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

Hybrid futures: What 2022 has in store for digital entertainment

Blog post by Hanna Kahlert

13 Jan 2022

2022

prediction

hybrid futures

Every year, MIDiA puts out its predictions for what the next 12 months (and beyond) have in store for digital entertainment. Last year – the year of the immersive web , we had an 84% success rate, giving...

2022 will be a reckoning point for cultural value in digital entertainment

Blog post by Hanna Kahlert

5 Jan 2022

NFT

niche

publishing

The turn of the year has kicked off with a bang for digital entertainment – well in keeping with the 20’s so far. $2.2 million worth of ape jpegs have been stolen . Vinyl sales were reported to have...

Fandom and lean-in culture are reshaping video

Report by Hanna Kahlert

20 Dec 2021

£3,000.00 excl. VAT

Apple

Spotify

YouTube

To compete in the new hyper-saturated attention economy, entertainment propositions must tap into audience sentiment to generate fandom and understand where they fit in the lives and habits of audiences....

Why the NFT hype will inevitably reach a (painful) normalisation point

Blog post by Hanna Kahlert

17 Dec 2021

NFT

cryptocurrency

bitcoin

Few conversations are safe from the inevitable NFT mention these days, with everything from complimentary digital badges from events , to art sale authentication , to the whopping $25 million in music...

2022 MIDiA predictions
The year of the creator

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

16 Dec 2021

£5,000.00 excl. VAT

creators

Apple

Spotify

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond....

The internationalisation of content: What it means when local goes global

Blog post by Hanna Kahlert

8 Dec 2021

internationalisation

content

podcast

Digital-first life has broken down cultural borders, allowing content and fans from all over the world to spread far and wide on both a niche and mainstream level. It is now possible for small independent...

Web 3.0 will be social-first

Blog post by Hanna Kahlert

6 Dec 2021

web 3.0

social medi

social

Fame has now been replaced by one-hit overnight viral sensations, niche can now be of more strategic value than mainstream , and 16-19-year-old males are buying high fashion on Fortnite. Digital-first...

Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Blog post by Hanna Kahlert

24 Nov 2021

Spotify

Netflix

Fortnite

Netflix and Spotify have just launched a collaborative project: a page on the Spotify app that is dedicated to soundtracks and playlists based on popular Netflix shows and films. The implications point...

Quick take: Overwolf hints that UGC is the future of entertainment

Blog post by Hanna Kahlert

18 Nov 2021

Media and Marketing

gaming

overwolf

The gap between creation and consumption is closing. Entertainment behaviours no longer follow simple dynamics of viewing or listening. Increasingly, they comprise a variety of activities from sharing...

Entertainment has an important role to play in the climate crisis

Blog post by Hanna Kahlert

12 Nov 2021

climate crisis

Climate Change

COP26

Friday the 12th November marks the last day of the COP26 summit, aimed at setting climate goals for the next year to address the ecological crisis that is set to disrupt the future of humanity – which,...

Why a VR metaverse is not the future of digital

Blog post by Hanna Kahlert

5 Nov 2021

metaverse

consumer insight

Amid a perfect storm of government scrutiny, potential anti-trust legislation, a whistle-blower, and social media disruption at the hands of burgeoning creator tools (like TikTok), Facebook – sorry,...

Lean-in is the future because it is the past

Blog post by Hanna Kahlert

27 Oct 2021

Cultural Trends

engagement

entertainment

The modern mantra of “kids these days” might (in the industry) typically finish with something like “ are killing good music ” or “are on TikTok too much”. The strategists developing the future...

Quick take: What the Apple event’s creator focus means for lean-in entertainment

Blog post by Hanna Kahlert

21 Oct 2021

creator tools

apple event

mainstream

The October 18th Apple event –for all its usual showmanship – did not have anything hugely innovative to unveil. New colours of the Apple HomePod, a new tier of AirPods, and the return of MagSafe charging,...

The impact of culture on content: Why Squid Game is a bigger hit than Bond

Blog post by Hanna Kahlert

14 Oct 2021

Fandom

James Bond

Squid Game

Earlier this week MIDiA highlighted how the format of content is gradually eroding , so much so that a TV series, like Squid Game , can reach bigger audiences and generate more conversation than the decades-old...

The social reckoning is nigh: The Haugen testimony and Facebook blackout hint at imminent regulatory changes

Blog post by Hanna Kahlert

7 Oct 2021

social media

TikTok

Facebook

The race between social media (and broader tech) innovation and governmental regulation has been a bit of a hare and the tortoise situation for the past decade-plus. However, the digital-first transition...