Hanna Kahlert | MIDiA Research

Quibi’s failure is a warning to those who do not seek to understand audiences

Blog post by Hanna Kahlert

27 Oct 2020

Quibi launched six months ago, grabbing onto the coattails of short-form content and announcing it would bring “big stories” in “small bites”. Studio executives were curious to see if, indeed,...

Live streaming and the role of music artist empowerment in the digital era

Blog post by Hanna Kahlert

19 Oct 2020

music streaming

live streaming

coronavirus

As the coronavirus lockdowns have forced venues to close and people indoors, artists have been unevenly impacted across the music industry. While many bigger studios were forced to cease operations, and...

From blockbuster-breaker to niche premium experience – cinema gets a makeover

Blog post by Hanna Kahlert

12 Oct 2020

cinema

Video

Cultural Trends

Lockdown has been catastrophic for live entertainment, forcing the closure of venues from movie theatres to concert halls to local music stages. This has forced creators and venues alike to adapt their...

Developers versus distributors: The App and Play Stores see challenge on the horizon

Blog post by Hanna Kahlert

7 Oct 2020

Apple

google

app store

Six months ago, Apple’s App Store and Google’s Play Store were the unquestioned gateways between app developers and consumer devices. Today, the unshakeable foundations of the fortress walls are, well,...

Big tech is on the spot as the lines between commercial and political begin to blur

Blog post by Hanna Kahlert

28 Sep 2020

Media and Marketing

Two months ago, on July 30th, the CEOs of Apple, Google, Facebook and Amazon testified before US congress in a hearing largely focusing on the implications of antitrust law in their business operations....

Oracle and Walmart re-emerge to take on the future of a US TikTok

Blog post by Hanna Kahlert

22 Sep 2020

Mobile content

Online video

TikTok

Since the announced US ban of ByteDance and WeChat in August, the future of the widely popular short-form social video app TikTok has been murky and vaguely chaotic. Two weeks ago, Microsoft and Walmart...

Zombies and vaporwave: Consumer vibes in 2020

Blog post by Hanna Kahlert

12 Sep 2020

Vapourware

synth wave

lofi

News has become culturally vital in 2020. In a year of global health, social and economic disruption, it now possesses a relevant edge to compete vigorously for consumer attention in a saturated content...

Post-Pandemic Programming
Surviving and Thriving in the Recession

Cover image for Post-Pandemic Programming

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

9 Sep 2020

£5,000.00 excl. VAT

aeg

AMC Cinemas

Alphabet

COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks have created an unprecedented outlook for entertainment companies....

Clash of brands: Should Microsoft and Walmart purchase US TikTok?

Blog post by Hanna Kahlert

7 Sep 2020

In the wake of US President Trump’s announced impending ban on TikTok parent company ByteDance, the future of the app – and its 100 million US active users – has been the subject of high-stakes speculation....

The post-peak Twilight Zone: A defining cultural trend of uncertainty

Blog post by Hanna Kahlert

24 Aug 2020

It has been eight months since the onset of the global coronavirus pandemic which has created an unprecedented global socio-economic crisis. As Wuhan residents are beginning to attend music festivals once...

Facebook’s “Reels” bid to move into TikTok gap will fail

Blog post by Hanna Kahlert

17 Aug 2020

Mobile content

Media

social video

The rollout of Instagram Reels comes cleverly timed, sweeping in the wake of the announced TikTok ban to claim the many app users who will be searching for a new proposition on which to spend their attention....

Trump versus TikTok: The future of the social video app… and US media-tech dominance

Blog post by Hanna Kahlert

10 Aug 2020

Media and Marketing

The Trump administration’s executive order to effectively ban Bytedance – and therefore the now hugely popular TikTok, as well as a ‘cease and desist’ on transactions with Tencent’s WeChat, with...

Q2 success and congressional hearings: Facebook, Apple, Amazon and Google on the spot

Blog post by Hanna Kahlert

3 Aug 2020

As the global coronavirus pandemic descended, MIDiA predicted that while tough times were ahead some winners were bound to emerge. With increased time on their hands and few alternatives to digital entertainment,...

COVID-19
Impact on Entertainment Demand and Behaviours

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

24 Apr 2020

Free Report

Covid-19

Critical Developments

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people...

Consumer Engagement: The Brand Solution in a Digital Era of Churn

Blog post by Hanna Kahlert

21 Apr 2020

audience

brand strategy

Chart Of The Week

The digital marketplace has been the setting for innovation in every way that business is conducted, not least for advertisers, entertainment propositions and consumer adoption –and the current COVID-19-induced...

Consumer Engagement
Building Sustainable Brands in 2020 and Beyond

Report by Hanna Kahlert

20 Apr 2020

brands

engagement

targeting

Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes at the expense of time...

Now Is the Time to Engage, Not Convert

Blog post by Hanna Kahlert

17 Apr 2020

conversion

Covid-19

covid-19 dislocation

Before the COVID-19 pandemic and global lockdowns, there were already two key behavioural trends that have since been accelerated by the current phenomenon: a shift towards digital consumption, and an...

The Digital Entertainment Boom Is Temporary; What Comes Next?

Blog post by Hanna Kahlert

8 Apr 2020

boom

coronavirus and entertainment

coronavirus consumer behaviour

The digital entertainment boom as a result of the global COVID-19 lockdowns is but an optimistic wave in a stormy sea the market will have to weather over the coming months… and potentially even years....

Going the (Social) Distance: Rising Consumer Trends

Blog post by Hanna Kahlert

2 Apr 2020

consumer behaviour

consumer trends

Covid-19

In the current lockdown climate, consumer behaviours are adapting to the new normal – and out of necessity, much of this is happening on digital. The 2008 crash resulted in success for many pioneering...

Film Studios Pause Production; Is This the New Era of Anime?

Blog post by Hanna Kahlert

26 Mar 2020

animated content

animated film

anime

With national lockdowns becoming the norm and the majority of nonessential workers being sent to work remotely, the video industry is set for some interesting changes over the next few months. As recently...