Hanna Kahlert | MIDiA Research

From social media to creator tools
The evolution of UGC

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Report by Hanna Kahlert

30 Sep 2021

Apple

Entertainment is suffering intense competition as audience attention time, already saturated before the pandemic, is hit by the gradual return of ‘in real life’ activities. A flurry of new propositions...

Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

Blog post by Hanna Kahlert

30 Sep 2021

Netflix

Games

entertainment

Three years ago, MIDiA first proposed that consumer attention was becoming saturated – meaning that all entertainment propositions would not only be competing with similar entertainment types, but also...

Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Blog post by Hanna Kahlert

23 Sep 2021

Media and Marketing

Fandom

Digital

The attention economy reaching saturation was a disruptive force in entertainment long before the coronavirus pandemic. Too much competition for too little time meant that audience engagement was increasingly...

Creator tools will drive the (equal opportunity) future of music

Blog post by Hanna Kahlert

17 Sep 2021

women in music

creator tools

synth

The last two years under a pandemic have driven more music creators in a DIY direction. Equipment and instrument sales reported record-breaking growth over lockdown – Sweetwater, for example, had its...

Government intervention in digital entertainment and social media is now a reality

Blog post by Hanna Kahlert

9 Sep 2021

social media

regulations

Media

The tension between rapidly innovating tech and government regulations seems to be peaking at long last. China has made the first comprehensive move to crack down on digital entertainment , with children...

Not all short-form video is created equal

Blog post by Hanna Kahlert

3 Sep 2021

short form video

TikTok

YouTube

Over the last year, TikTok has more than doubled its weekly active user base across all demographics, surviving legislative threats in the US and becoming a trend setter across entertainment. New music...

The four key cultural trends transforming digital entertainment in 2021 and beyond

Report by Hanna Kahlert

31 Aug 2021

£3,000.00 excl. VAT

Marketing

live

Amazon

The effect of streaming on entertainment is not new, but as we move into the era of mainstream vaccinations, the shifts in streaming-driven consumer behaviour over the last year and a half will drive...

Creator tools are changing the power dynamic of audiences and platforms

Blog post by Hanna Kahlert

31 Aug 2021

creator tools

social media

Streaming

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the...

Facebook just got into social music; the industry should take note

Blog post by Hanna Kahlert

12 Aug 2021

social music

social music app

Facebook

Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music...

Fandom’s Icarus phenomenon: The hype cycle of the attention economy

Blog post by Hanna Kahlert

6 Aug 2021

Fandom

attention economy peak

attention economy

Fandom is now entrenched as the success determinator of the saturated attention economy. With so much entertainment competing at all times, it is sentiment which draws audiences back for more. Rather than...

Music is no longer about consumption, but participation (and women are leading the charge)

Blog post by Hanna Kahlert

27 Jul 2021

women in music

creator tools

Music

The mainstream shift to digital-first life in the last year and a half has affected video content production, games sales, and social media habits. It has also (notably) exacerbated the music industry...

The changing context of consumption
Emerging consumer trends in a re-saturated attention economy

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Report by Hanna Kahlert

22 Jul 2021

£3,000.00 excl. VAT

Streaming

Spotify

Rampant attention competition has driven changes in entertainment consumption itself, exacerbated by the last year’s attention boom. Quality of attention and quantity of attention are increasingly differentiated,...

Why music underpins the culture of our ‘new normal’

Blog post by Hanna Kahlert

22 Jul 2021

Music

Media and Marketing

Audience Insight

The recent UK DCMS committee findings on streaming – namely, that artists should receive a greater share of streaming revenues – is merely one facet of the growing pains of a music industry reshaped...

Euro 2020 – a pandemic-driven standout success

Blog post by Hanna Kahlert

15 Jul 2021

Euro 2020

UEFA

football

This last weekend saw the finals of the delayed UEFA Euro 2020, with Italy the winners. Footage of crowds over the preceding week’s semi-finals showed crowds flooding the streets; social media feeds...

Is 2021 the start of the great content reset?

Blog post by Hanna Kahlert

8 Jul 2021

Media and Marketing

Music

Video

The coronavirus pandemic has hastened a shift to digital life, creating unprecedented opportunity for entertainment. Streaming is now the default for video and music consumption for mainstream consumers,...

Instagram continues to perform strongly despite inconsistent brand identity

Blog post by Hanna Kahlert

30 Jun 2021

Media and Marketing

Instagram

social media

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends...

The subscription market model has now taken over consumption, but will it reach a saturation point?

Blog post by Hanna Kahlert

25 Jun 2021

Subscriptions

Video

usic

When the balance of Netflix’s value proposition swung from mail-delivered DVDs to the then-mind-blowing idea of a streaming service, the implications stretched far wider than for the movie and TV industry....

The sensationalisation of news comes head-to-head with Euro 2020

Blog post by Hanna Kahlert

17 Jun 2021

Euro 2020

news

BBC

Less than a week in, and the coverage of Euro 2020 is off to a problematic start. Any big sports event taking place after a year of pandemic-induced lockdowns was bound to have its hitches. Yet few could...

From network to Bulletin: Is this the future of Facebook?

Blog post by Hanna Kahlert

10 Jun 2021

social media

substack

Facebook

Due to generational shifts, the passage of time, and pure competition from other entertainment alternatives, social media is changing . Younger users are flocking to fast-paced, original content-driven...

Ad strategy in a digital-first environment
Rethinking acceptance, tolerance and effectiveness

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Report by Hanna Kahlert

3 Jun 2021

Spotify

YouTube

Soundcloud

Digital-first behaviours and the proliferation of choice have caused underlying changes to how consumers perceive and respond to brands. Brand loyalty has been replaced by content fandom. Frictionless...