Karol Severin | MIDiA Research

Gaming Is Now Equally Distributed Between Males and Females, But the Supply Side Still Needs To Catch Up

Blog post by Karol Severin

4 Feb 2020

Gaming has been travelling towards a more gender-equal distribution in 2019. While mobile gaming has traditionally been well-represented among females, PC and console gaming have historically skewed male....

Battle Royale
The Monetisation Sweet Spot

Report by Karol Severin

23 Jan 2020

£3,000.00 excl. VAT

gaming

battle royale

gamer communities

Niche is the new mainstream. Battle Royale players are one of these niches – far from mainstream in terms of consumer penetration, but impactful and valuable. Across music, video, news, magazines...

What Star Wars in Fortnite Tells Us About the Future of Digital Entertainment

Blog post by Karol Severin

10 Dec 2019

cross-entertainment strategy

cross-format entertainment

cross-platform entertainment

It has been revealed that Disney will soon be premiering a scene from its upcoming The Rise of Skywalker film. What makes this a truly newsworthy story is that the event will take place inside Fortnite’s...

20/20 Vision
MIDiA Research Predictions 2020

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Zach Fuller, Alistair Taylor, Keith Jopling and Amanda Stears

10 Dec 2019

£5,000.00 excl. VAT

Keywords: trends

user modified content

abundance paradox

The 20,000 Foot View In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and...

Recession Impact
How an Economic Downturn Could Reshape Digital Media

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Zach Fuller, Alistair Taylor, Keith Jopling and Amanda Stears

29 Oct 2019

£5,000.00 excl. VAT

recession

economic cycles

economic downturn

Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking...

Why PlayStation Now’s Price Cut Alone Is Not Enough To Compete

Blog post by Karol Severin

2 Oct 2019

Games

games streaming

Despite a price cut, PlayStation remains the most expensive gaming experience: PlayStation has announced a 50% price cut to its games streaming service, PlayStation Now. Though slicing a streaming service...

US Gamers
Targeting Games Franchises to Compete in the Attention Economy

Report by Karol Severin

27 Sep 2019

£3,000.00 excl. VAT

Games franchises

games audiences

gamer behaviour

Games used to be isolated from other media activities. This has all changed with the rise of the attention economy, and the shift of gaming devices from purely consoles, to smartphones now supporting...

The Post-Peak Attention Economy
What’s Next for Entertainment?

Cover image for The Post-Peak Attention Economy

Report by Karol Severin

12 Sep 2019

Free Report

attention economy

cross entertainment

consumer behaviour

With only 24 hours in a day and an ever-growing number of entertainment services competing for consumer choice to spend them on, consumers have reached the limits of their available time – and therefore...

Arcade Plays To Apple’s Strengths and Everyone Else’s Weaknesses

Blog post by Karol Severin

11 Sep 2019

4.99

apple arcade

downloadable games

As of yesterday, Apple has revealed more detail about its upcoming Arcade. For $4.99 per month, users will have the ability to download and play 100+ exclusive games across Apple devices. While Apple is...

Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

Blog post by Karol Severin

20 Aug 2019

index

Media

Strategy

Looking at streaming numbers against total viewership and brand awareness reveals some stark differences between streaming and traditional pay-TV. The fact that a TV show can now be in the top five most...

Data Says: E-sports Events Are More About Live Entertainment than Gaming

Blog post by Karol Severin

8 Aug 2019

brand activation

e-sports

festivals

Imagine you’ve got three behaviourally defined consumer segments: PC Gamers Console Gamers Live concert goers Which group is most likely to attend an e-sports event? Intuitively, it has to be Gamers,...

Netflix After Q2 2019
Post-Peak or Strategic Reset?

Report by Tim Mulligan, Karol Severin and Amanda Stears

25 Jul 2019

Free Report

netflix

Netflix Q2 2019

post peak

With a market capitalisation 122 times its current annual net income, Netflix suddenly finds itself scrambling to justify its price-to-earnings ratio. The July 17th earnings call knocked 11% off the market...

The Games Streaming Subscription Revolution
Meet the Players

Cover image for The Games Streaming Subscription Revolution

Report by Karol Severin

26 Jun 2019

£3,000.00 excl. VAT

games streaming

streaming

games subscriptions

Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading...

Things to Watch Out for at E3 2019

Blog post by Karol Severin

3 Jun 2019

consoles

e3

exclusive games

E3 is approaching fast, and it’s shaping up to come out with a number of announcements which will significantly impact the games landscape as the platform- and device-agnostic games streaming revolution...

Games Console Incumbents Sony and Microsoft Join Forces Against Tech Majors’ Entrance to Games Streaming

Blog post by Karol Severin

17 May 2019

cloud-gaming

Games

games industry

The enemy of my enemy is my friend – a phrase that nicely sums up the latest major development in games streaming and the console gaming industry. “ Sony and (Microsoft) announced on Thursday that...

What Epic Games’ Acquisition Strategy Tells Us About the Company’s Long-Term Plans

Blog post by Karol Severin

3 May 2019

Epic Games

Fortnite

Games

Epic Games has announced it is acquiring Psyonix, the creator of Rocket League. As we’ve reported in the past, the coming games streaming revolution, which is already shifting market dynamics to a much...

Can PlayStation 5 Compete Successfully Amid the Coming Games-Streaming Disruption?

Blog post by Karol Severin

2 May 2019

Games

gaming

Playstation

As Mark Cerny, the lead system architect of PlayStation, implied in an exclusive interview with Wired , PS5 is coming likely in fall 2020 – and it is not just meant to be a mere upgrade of the PS4. The...

E-sports
An Alternative Future for Televised Sports?

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Zach Fuller and Alistair Taylor

1 Apr 2019

£2,000.00 excl. VAT

esports

egaming

gamers

E-sports continue to gain attention, with more brands seeking to enter the space populated as it is by a succession of new leagues, competitions and teams. But for all the hype, e-sports has not yet...

Apple Joins The Games Subscription Race With Arcade

Blog post by Karol Severin

26 Mar 2019

apple arcade

arcade

Freemium

Apple has announced that it will launch a games subscription service called Arcade. For a monthly payment (price point to be determined), the service will feature over 100 original games which users will...

Stadia Begins Tech Majors' Disruption Of Gaming

Blog post by Karol Severin

19 Mar 2019

Google announced it will launch a games streaming service named Stadia later in 2019 across US, UK, Canada and most of Europe. This much awaited announcement brings gaming a lot closer to a device and...