Keith Jopling | MIDiA Research

Playlist Strategies 2020

Report by Keith Jopling

12 Nov 2019

Playlists have become a core music consumption habit and, in turn, one of the most valuable marketing commodities in music. A prominent playlist placement remains a key objective of most new release strategies...

Three Supply-Side Indicators that Signal the New Music Industry Has Arrived

Blog post by Keith Jopling

7 Nov 2019

Media

Strategy

The CD brought unprecedented growth in music-as-product. Then Napster came along as the first real digital disruptor and burst that bubble very effectively. iTunes then disrupted Napster (partly alongside...

Recession Impact
How an Economic Downturn Could Reshape Digital Media

Report by Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller

29 Oct 2019

£5,000.00 excl. VAT

recession

economic cycles

economic downturn

Ten years on from the credit crunch, the global economy could be poised to enter another economic recession. Many of the underlying causes of the credit crunch remain in place, due to governments lacking...

What Should Label Playlist Strategies Be in 2020?

Blog post by Keith Jopling

15 Oct 2019

Marketing

Strategy

MIDiA’s ‘ Playlist Revolution ’ report recently highlighted that, although playlists have become valuable commercial music real estate in their current form, there is plenty of scope for further...

Five Trends Changing Music Marketing

Blog post by Keith Jopling

2 Oct 2019

Marketing

Strategy

Marketing music has never been straightforward. That’s why back in the day, label executives would use the single as the shortcut to finding an audience on which to propel the artist, and even more importantly,...

Leaving Legacy Behind
Music Marketing Responds to Streaming

Report by Keith Jopling

1 Oct 2019

Free Report

music marketing

Music marketing has changed for good Marketing music has never been straightforward. That’s why, back in the day, label executives would use the single as the shortcut to finding an audience on which...

How Fender Riffed on Trends to Drive Its Future Forward

Blog post by Keith Jopling

23 Sep 2019

By now everyone connected with business, music or both, knows the cautionary tale of Gibson Guitars. Rescued from insolvency in 2018, Gibson had been taken to the brink by a series of calamitous decisions,...

Independent Artists
The Age of Empowerment

Report by Keith Jopling and Mark Mulligan

15 Jun 2019

Free Report

Key takeaways A sector with real scale. Artists without record labels generated $643.1 million in 2018, up 35% from 2017. These independent artists represent the fastest-growing segment of the global recorded...

The Classical Music Market
Streaming's Next Genre?

Cover image for The Classical Music Market

Report by Keith Jopling, Mark Mulligan and Zach Fuller

12 Jun 2019

Free Report

About this research This study was put together by MIDiA research from an online consumer survey of 8,000 adult music consumers across eight markets: the USA, UK, Germany, Austria, Denmark, Sweden, Mexico...

Preparing for the Post-Album Music Industry

Blog post by Keith Jopling

14 Mar 2019

Strategy

This is a follow-up piece to What’s Next In Playlist Innovation ... Every week I’m excited to check out the latest album releases. They are the gift that keeps on giving. But that gift feels different...

What’s Next For Playlist Innovation?

Blog post by Keith Jopling

4 Mar 2019

playlisting

playlists

product innovation

In this era of access to all music and everything about it, I do enjoy reading artist interviews, and pay attention to artists’ views on the modern music industry. What caught me recently were Mark Ronson’s...