What Should Label Playlist Strategies Be in 2020?

Blog post by Keith Jopling

15 Oct 2019

Marketing

Strategy

MIDiA’s ‘ Playlist Revolution ’ report recently highlighted that, although playlists have become valuable commercial music real estate in their current form, there is plenty of scope for further...

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Five Trends Changing Music Marketing

Blog post by Keith Jopling

2 Oct 2019

Marketing

Strategy

Marketing music has never been straightforward. That’s why back in the day, label executives would use the single as the shortcut to finding an audience on which to propel the artist, and even more importantly,...

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Leaving Legacy Behind
Music Marketing Responds to Streaming

Report by Keith Jopling

1 Oct 2019

Free Report

music marketing

Music marketing has changed for good Marketing music has never been straightforward. That’s why, back in the day, label executives would use the single as the shortcut to finding an audience on which...

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How Fender Riffed on Trends to Drive Its Future Forward

Blog post by Keith Jopling

23 Sep 2019

By now everyone connected with business, music or both, knows the cautionary tale of Gibson Guitars. Rescued from insolvency in 2018, Gibson had been taken to the brink by a series of calamitous decisions,...

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The Classical Music Market
Streaming's Next Genre?

Report by Keith Jopling, Mark Mulligan and Zach Fuller

12 Jun 2019

Free Report

About this research This study was put together by MIDiA research from an online consumer survey of 8,000 adult music consumers across eight markets: the USA, UK, Germany, Austria, Denmark, Sweden, Mexico...

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Preparing for the Post-Album Music Industry

Blog post by Keith Jopling

14 Mar 2019

Strategy

This is a follow-up piece to What’s Next In Playlist Innovation ... Every week I’m excited to check out the latest album releases. They are the gift that keeps on giving. But that gift feels different...

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What’s Next For Playlist Innovation?

Blog post by Keith Jopling

4 Mar 2019

playlisting

playlists

product innovation

In this era of access to all music and everything about it, I do enjoy reading artist interviews, and pay attention to artists’ views on the modern music industry. What caught me recently were Mark Ronson’s...

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