Mark Mulligan

Why Adele is Bond and BTS is Squid Game

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Blog post by Mark Mulligan
When Spotify announced that  Adele had broken the record for the most streams in one day, with 19.8 million streams , the caveat was that this was true as long as you do not include all of the streams…
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Live streaming’s second growth phase

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Blog post by Mark Mulligan
Live streaming erupted in 2020 in the wake of the pandemic. As the year progressed, the market transformed rapidly from a bunch of bands playing guitar in their bedrooms to highly produced, ticketed shows…
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The oncoming fandom crisis

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Blog post by Mark Mulligan
The  Chinese authorities’ crackdown on fandom  represents the first major growing pain for the global fandom economy. Tencent Music Entertainment (TME) will likely be the bellwether of this shift, …
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Kanye just obliterated the creative full stop

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Blog post by Mark Mulligan
Kanye West knows how to stir things up, not least in making us rethink what music is and nudging us away from considering it as linear and static. First there was his announcement that Life of Pablo was…
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Can Spotify break out of its lane?

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Blog post by Mark Mulligan
After years of relative stability, music consumption is shifting, with the DSP streaming model beginning to lose some ground as illustrated by the major labels growing streaming revenue by 33% in Q2 2021…
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Spotify and music listening 10 years from now

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Blog post by Mark Mulligan
July marks ten years since Spotify’s US launch. Although the tendency among some is to consider this ‘year zero’ for streaming (thus ignoring everything that had happened in prior years both within…
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