Blizzard was once perhaps the most loved game developer – with a devoted fanbase built on the back of iconic titles like Diablo and World of Warcraft. However, over the past few years there has been...

It has been well-documented that Gen Z’s and Generation Alpha’s interest in watching live sports has waned . It is important to dispel the notion that the younger cohorts are less likely to engage...

Activision Blizzard reported its Q3 results late last week. Despite beating guidance on net income, which reached $260 million, the company’s stock plummeted following the announcement. The key worries...

Amidst all the Pay TV industry angst around ESPN, Disney’s troubled Sports-Network, a new venture has appeared which specifically aims to replicate ESPN’s business model. Activision Blizzard, the gaming...