ar blog by MIDiA Research

Blog: ar

The future lies beyond tech – a long(er) read

Blog post by Hanna Kahlert

14 Dec 2022

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question...

Why a VR metaverse is not the future of digital

Blog post by Hanna Kahlert

5 Nov 2021

metaverse

consumer insight

digital first

Amid a perfect storm of government scrutiny, potential anti-trust legislation, a whistle-blower, and social media disruption at the hands of burgeoning creator tools (like TikTok), Facebook – sorry,...

Return of the fan: COVID-19 thwarts fan pilot sporting events amid regional spikes in cases

Blog post by Alistair Taylor

6 Aug 2020

Video

Sports

Games

Just when sports fans thought it was safe to go back into the water, COVID reared its ugly head once more. UK fan pilot sporting events were all set to start allowing fans back into arenas and attend live...

Bundesliga Offers Reality Check for What to Expect of Sport Post-COVID-19

Blog post by Alistair Taylor

21 May 2020

AFL

AGF Aarhus

Football (via the Bundesliga) finally returned to screens last weekend, not only serving starved sports fans with content during lockdown, but more importantly demonstrated what we can expect live football...

The Meta Trends that Will Shape 2019

Blog post by Mark Mulligan

16 Nov 2018

2019 forecast

2019 tech and media predictions

MIDiA has just published its annual predictions report . Here are a few highlights. 2018 was another year of change, disruption and transformation across media and technology. Although hyped technologies...

Are Record Labels Facing an A&R Crisis?

Blog post by Mark Mulligan

30 Jul 2018

a+r crisis

labels

A succession of conversations with record labels over the last couple of months has made me start to ponder whether we are approaching a tipping point in streaming era A&R. At the heart of the conversations...

Music Catalogue and Streaming

Blog post by Zach Fuller

18 May 2018

music catalogue

rhino entertainment

When it comes to the music industry’s transition towards streaming, how the model has worked in the past requires a reconsideration of perspective. This is because throughout the business’s entire...

Snap Inc. As An AR Company

Blog post by Zach Fuller

17 Mar 2017

augmented reality

cimagine media

Whilst those uneasy by the company's IPO may feel vindicated by the stock’s falling price, it may not be wise to completely write-off Snap Inc. just yet. Snap Inc. is ‘a camera company’. If we momentarily...