The trials and tribulations of virtual reality

Blog post by Perry Gresham

26 Aug 2022

VR

virtual reality

Playstation VR

The new world of virtual reality (VR) has felt closer over the past ten years than ever, but is still just over the horizon. VR remains niche The main sticking point is adoption: currently just under one...

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What Snapchat is getting right about the future (and why music should pay attention)

Blog post by Tatiana Cirisano

6 May 2022

music industry

social media

snapchat

The music industry has spent the last few years studying the ins and outs of new platforms like TikTok and Twitch, with good reason. But the decade-old Snapchat increasingly appears to be social media’s...

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Meta’s 2024 vision for AR glasses demonstrates the tech barrier to the metaverse

Blog post by Hanna Kahlert

13 Apr 2022

Meta

metaverse

google glass

Mark Zuckerberg is pushing for an ‘iPhone moment’ with his company’s Project Nazare, announcing AR glasses due to come in 2024, with hints at upgrades already in the works for 2026 and 2028. Not...

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Quick Take: Baidu Acquires xPerception as Competition in Sensory Computing Heats Up

Blog post by Zach Fuller

14 Apr 2017

Alibaba

Amazon Echo

Apple

Chinese tech giant Baidu announced today they will be acquiring xPerception, in what can be interpreted as a strategic play for the Augmented Reality market. At face value, xPerception covers much of 2017...

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Snap Inc. As An AR Company

Blog post by Zach Fuller

17 Mar 2017

ar

augmented reality

cimagine media

Whilst those uneasy by the company's IPO may feel vindicated by the stock’s falling price, it may not be wise to completely write-off Snap Inc. just yet. Snap Inc. is ‘a camera company’. If we momentarily...

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How Snapchat’s Year of Living Dangerously Could End with a Major Win

Blog post by Zach Fuller

11 Nov 2016

augmented reality

facebook

flash

Despite an audience both of huge scale and engagement (150m Daily Active Users), this is an uncertain time for Snap Inc. Though they have impressively manoeuvred away from their original incarnation as...

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Has Snapchat Learned From Twitter’s IPO?

Blog post by Zach Fuller

14 Oct 2016

Amazon

augmented reality

echo

Snap Inc, the parent company of messaging app Snapchat, have hired Goldman Sachs and Morgan Stanley for a seemingly imminent IPO. In addition to being one of the first app generation unicorns (alongside...

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Quick Take: Why Twitter Is Moving Into The Increasingly Congested VR Space

Blog post by Zach Fuller

29 Jun 2016

augmented reality

Innovation

journalism

Twitter have hired former Apple designer Alessandro Sabatelli to oversee the company’s Virtual and Augmented Reality teams, a position Sabatelli claims is to ‘empower us all in the spatial computing...

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