beyonce blog by MIDiA Research

Blog: beyonce

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Can Swift and Beyoncé save the economy? What the data says about music tourism

Blog post by Tatiana Cirisano

10 Aug 2023

live music

touring

beyonce

Taylor Swift and Beyoncé have more accolades than most artists in history. Now they can add “saving the economy” to the list — well, sort of. Governing bodies in cities from Chicago to Philadelphia...

At the Grammys and Super Bowl, the last hurrah of the mainstream era

Blog post by Tatiana Cirisano

14 Feb 2023

music industry

record labels

Music creators

Rihanna’s performance at the Super Bowl LVII over the weekend was remarkable for several reasons, but most of all was that she had not performed a show at this scale in seven long years. “The wait...

Music is not a level playing field — it is a field of all levels

Blog post by Tatiana Cirisano

18 Aug 2022

Music Streaming

music fandom

fragmented fandom

We have heard it (and said it) many times before: the music industry has never been as competitive as it is today. But the challenge is not just that today’s landscape is ultra-competitive, it is also...

The Art of Windowing: Why 4:44 is a Different Kind of Exclusive

Blog post by Zach Fuller

5 Jul 2017

4:44

apple music

beyonce

For a brief moment last year, windowing seemed like the future of music streaming. Already common practice in the film-industry, the strategy was being touted as a way of utilising artist fan engagement...