consumer behaviour blog by MIDiA Research

Blog: consumer behaviour

Why AI music may make fandom even more important

Blog post by Tatiana Cirisano

22 Mar 2023

Artificial intelligence (AI) was as hot a topic as ever at last week’s SXSW conference, where debate swirled around how human artists will compete with AI-generated music. As more parts of music-making...

Spotify’s vertical feed could change music discovery, but not for the reason you think

Blog post by Tatiana Cirisano

9 Mar 2023

music streaming

Spotify

Soundcloud

Just a few years ago, Spotify’s Rap Caviar playlist was a harbinger for culture. But a lot has changed. Artists want (and need) to build deeper relationships with fans, and gen Z consumers want more...

Streaming is becoming more like radio — what now?

Blog post by Tatiana Cirisano

2 Mar 2023

music streaming

Spotify

youtube music

Last week, both YouTube Music and Spotify launched new, radio-like features. Spotify introduced an AI-powered voice DJ, which will talk to users about why songs are included in personalised mixes. Meanwhile,...

At the Grammys and Super Bowl, the last hurrah of the mainstream era

Blog post by Tatiana Cirisano

14 Feb 2023

music industry

record labels

Music creators

Rihanna’s performance at the Super Bowl LVII over the weekend was remarkable for several reasons, but most of all was that she had not performed a show at this scale in seven long years. “The wait...

What comes next in the music streaming model makeover

Blog post by Tatiana Cirisano

17 Jan 2023

music streaming

Major labels

independent artists

The independent music community has been rallying for change to the streaming payment model for years. Now, major labels are joining the chorus. Why? The pro-rata model has long benefited bigger record...

Music discovery in 2023 is about the journey, not the moment

Blog post by Tatiana Cirisano

12 Jan 2023

music streaming

Spotify

TikTok

Oversaturation was among the hottest music industry topics of 2022. By now, we have all read — and maybe gasped at — the recent estimate that more than 100,000 new songs hit streaming services daily....

How touring pits artists against their own fans

Blog post by Tatiana Cirisano

6 Dec 2022

live music

touring

pandemic

The live music industry is now facing the reckoning we predicted last spring, as it is increasingly clear that touring is not financially sustainable for most artists, while superstars are facing backlash...

What Elon's Twitter means for music

Blog post by Tatiana Cirisano

29 Nov 2022

social media

twitter

Content Creators

When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform,...

The record labels’ TikTok opportunity cost

Blog post by Tatiana Cirisano

22 Nov 2022

music streaming

TikTok

YouTube

With their short-term music licensing agreements soon to expire, record labels are reportedly pressuring TikTok to sign an ad revenue share agreement, which would see TikTok pay a share of advertising...

The future of marketing and A&R is all about scenes

Blog post by Tatiana Cirisano

15 Sep 2022

music industry

music streaming

fragmented fandom

Today’s era of hyper-fragmentation raises all sorts of questions for the music industry, in particular marketing and A&R departments. In a landscape where it is harder than ever to have a mainstream...

What happens when every platform has different top artists? Hint: it may be a good thing

Blog post by Tatiana Cirisano

10 Aug 2022

fragmented fandom

consumer behaviour

music marketing

Fragmentation is on full display in Chartmetric’s H1 2022 trends report , which lists the top 10 “breakthrough artists” between January and June for each of eight different platforms. It is immediately...

Beyoncé raises the question: what does commercial success mean in 2022?

Blog post by Tatiana Cirisano

4 Aug 2022

monetizing fandom

fragmented fandom

consumer behaviour

It is hard to believe that six years have elapsed between Beyoncé’s last solo album, Lemonade , and her newest, Renaissance . So much has changed in those six years about how listeners consume music,...

Beatport’s LabelRadar acquisition is the latest sign of the platforms era

Blog post by Tatiana Cirisano

22 Jul 2022

Beatport

record labels

music industry

This week, online music marketplace Beatport acquired LabelRadar, a service that streamlines the demo submission process for artists and labels. Following previous strategic acquisitions, the deal represents...

Spotify is courting gen Z, but is it enough?

Blog post by Tatiana Cirisano

13 Jul 2022

music streaming

Spotify

fandom

Spotify just made its first games acquisition by snapping up Heardle , a popular online game where players compete to guess a song by its opening notes. Heardle will remain a standalone website for now,...

A counterculture music industry is emerging — welcome to the platform era

Blog post by Tatiana Cirisano

5 Jul 2022

music industry

Major labels

record labels

What do TikTok’s distribution tool , Universal Music Group’s samples marketplace , and Snoop Dogg’s virtual marijuana have in common? On the surface, not much. But beneath, these news headlines are...

What Snapchat is getting right about the future (and why music should pay attention)

Blog post by Tatiana Cirisano

6 May 2022

music industry

social media

snapchat

The music industry has spent the last few years studying the ins and outs of new platforms like TikTok and Twitch, with good reason. But the decade-old Snapchat increasingly appears to be social media’s...

Why the remix challenge is primed for a revival

Blog post by Tatiana Cirisano

14 Apr 2022

TikTok

social media

music marketing

Remix challenges have been part of the record label toolbox for more than a decade. Artists let contestants purchase or earn song stems; then the artist and fans vote on the best remixes. The idea is simple:...

What the music industry can learn from play-to-earn gaming

Blog post by Tatiana Cirisano

16 Mar 2022

fandom

social media

creator tools

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in...

Why TikTok is primed to become the next-generation music company

Blog post by Tatiana Cirisano

10 Mar 2022

TikTok

social media

creators

By now, TikTok’s impact on popular music is well-established. The platform routinely catapults songs to hit status, and it has become a regular part of digital marketing campaigns. But behind the scenes,...

Driving cross-generational appeal in entertainment universes

Blog post by Karol Severin

8 Feb 2021

cross-generational

gen z

universe

Building and maintaining cross-generational appeal in entertainment is hard. A key challenge is in catering to seemingly wildly different consumer segments with the inherent risk of targeting ‘kind of...

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