Consumer Behaviour blog by MIDiA Research

Blog: Consumer Behaviour

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

What music could gain from social platform subscriptions

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Blog post by Tatiana Cirisano

17 Oct 2023

Last week, Epic Games’ comments about “low margins” in the creator economy prompted a burning question : What happens when consumer creations become more popular than the core content they draw from?...

How live music will change in the next decade

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Blog post by Tatiana Cirisano

20 Jul 2023

The pandemic sent shock waves through the live music industry — a historic, catastrophic disruption to a decades-old business. But just because touring is back, does not mean that we are in the clear....

Right place, right time: Taylor Swift's track to the first $1 billion tour

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Blog post by Tatiana Cirisano

29 Jun 2023

music marketing

Another day, another record for Taylor Swift. As Wall Street Journal broke down this week, the superstar is now on track to achieve the first $1 billion tour in music history. A billion factors and decisions...

Who tomorrow's music business is being built for

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Blog post by Tatiana Cirisano

22 Jun 2023

Product Strategy

The creator tools industry, meaning the market for music-making hardware and software, has historically served as the funnel to the recorded music industry. At the centre of that industry are big record...

UMG, Endel, and the case for labels in the AI space

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Blog post by Tatiana Cirisano

1 Jun 2023

Universal Music Group

Warner Music Group

The flood of new music created using artificial intelligence (AI) will further erode major label market share, and some label executives’ recent comments about the value of human-made music seem to put...

Music streaming’s looming generational blind spot

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Blog post by Tatiana Cirisano

6 Apr 2023

Music Streaming

Music streaming platforms have clamoured to attract Gen Z, with good reason. The cool, new kids out-stream everyone and are pioneering new ways to engage with music, yet they are spending more time on...

Why AI music may make fandom even more important

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Blog post by Tatiana Cirisano

22 Mar 2023

artificial intelligence

fragmented fandom

Artificial intelligence (AI) was as hot a topic as ever at last week’s SXSW conference, where debate swirled around how human artists will compete with AI-generated music. As more parts of music-making...

Spotify’s vertical feed could change music discovery, but not for the reason you think

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Blog post by Tatiana Cirisano

9 Mar 2023

Music Streaming

Just a few years ago, Spotify’s Rap Caviar playlist was a harbinger for culture. But a lot has changed. Artists want (and need) to build deeper relationships with fans, and gen Z consumers want more...

Streaming is becoming more like radio — what now?

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Blog post by Tatiana Cirisano

2 Mar 2023

Music Streaming

Last week, both YouTube Music and Spotify launched new, radio-like features. Spotify introduced an AI-powered voice DJ, which will talk to users about why songs are included in personalised mixes. Meanwhile,...

At the Grammys and Super Bowl, the last hurrah of the mainstream era

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Blog post by Tatiana Cirisano

14 Feb 2023

Rihanna’s performance at the Super Bowl LVII over the weekend was remarkable for several reasons, but most of all was that she had not performed a show at this scale in seven long years. “The wait...

What comes next in the music streaming model makeover

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Blog post by Tatiana Cirisano

17 Jan 2023

Music Streaming

independent artists

The independent music community has been rallying for change to the streaming payment model for years. Now, major labels are joining the chorus. Why? The pro-rata model has long benefited bigger record...

Music discovery in 2023 is about the journey, not the moment

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Blog post by Tatiana Cirisano

12 Jan 2023

Music Streaming

Oversaturation was among the hottest music industry topics of 2022. By now, we have all read — and maybe gasped at — the recent estimate that more than 100,000 new songs hit streaming services daily....

How touring pits artists against their own fans

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Blog post by Tatiana Cirisano

6 Dec 2022

The live music industry is now facing the reckoning we predicted last spring, as it is increasingly clear that touring is not financially sustainable for most artists, while superstars are facing backlash...

What Elon's Twitter means for music

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Blog post by Tatiana Cirisano

29 Nov 2022

Content Creators

When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform,...

The record labels’ TikTok opportunity cost

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Blog post by Tatiana Cirisano

22 Nov 2022

Music Streaming

With their short-term music licensing agreements soon to expire, record labels are reportedly pressuring TikTok to sign an ad revenue share agreement, which would see TikTok pay a share of advertising...

The future of marketing and A&R is all about scenes

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Blog post by Tatiana Cirisano

15 Sep 2022

Music Streaming

fragmented fandom

Today’s era of hyper-fragmentation raises all sorts of questions for the music industry, in particular marketing and A&R departments. In a landscape where it is harder than ever to have a mainstream...

What happens when every platform has different top artists? Hint: it may be a good thing

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Blog post by Tatiana Cirisano

10 Aug 2022

fragmented fandom

Consumer Behaviour

music marketing

Fragmentation is on full display in Chartmetric’s H1 2022 trends report , which lists the top 10 “breakthrough artists” between January and June for each of eight different platforms. It is immediately...

Beyoncé raises the question: what does commercial success mean in 2022?

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Blog post by Tatiana Cirisano

4 Aug 2022

monetizing fandom

fragmented fandom

Consumer Behaviour

It is hard to believe that six years have elapsed between Beyoncé’s last solo album, Lemonade , and her newest, Renaissance . So much has changed in those six years about how listeners consume music,...

Beatport’s LabelRadar acquisition is the latest sign of the platforms era

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Blog post by Tatiana Cirisano

22 Jul 2022

This week, online music marketplace Beatport acquired LabelRadar, a service that streamlines the demo submission process for artists and labels. Following previous strategic acquisitions, the deal represents...

Spotify is courting gen Z, but is it enough?

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Blog post by Tatiana Cirisano

13 Jul 2022

Music Streaming

Spotify just made its first games acquisition by snapping up Heardle , a popular online game where players compete to guess a song by its opening notes. Heardle will remain a standalone website for now,...

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