Driving cross-generational appeal in entertainment universes

Blog post by Karol Severin

8 Feb 2021

cross-generational

gen z

universe

Building and maintaining cross-generational appeal in entertainment is hard. A key challenge is in catering to seemingly wildly different consumer segments with the inherent risk of targeting ‘kind of...

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Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Blog post by Alistair Taylor

16 Apr 2020

activity gap

broadcast

Brondby

In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now...

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Going the (Social) Distance: Rising Consumer Trends

Blog post by Hanna Kahlert

2 Apr 2020

consumer behaviour

consumer trends

Covid-19

In the current lockdown climate, consumer behaviours are adapting to the new normal – and out of necessity, much of this is happening on digital. The 2008 crash resulted in success for many pioneering...

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Sky Shows Hand With Bid For Scottish Football TV Rights

Blog post by Alistair Taylor

12 Nov 2018

assets

broadcast rights

BT

Sky sports has doubled down on UK football and is the firm favourite to acquire the exclusive rights to broadcast Scottish football (SPFL), having bid £100 million for the next block of rights, starting...

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Is Rugby in a state of crisis?

Blog post by Alistair Taylor

12 Oct 2018

audience reach

consumer behaviour

CVC

The value of Rugby has suffered another major blow in what has already been a tumultuous year financially for the sport. The asking price for the Six Nations title sponsorship has plunged 64% to just £6...

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NFL issues warning to streaming services

Blog post by Alistair Taylor

6 Sep 2018

2018 World Cup

amazon prime video

consumer behaviour

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability of streaming platforms...

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DC Universe Is The First Strategic Move In The Next Round of Direct-To-Consumer Offerings

Blog post by Alistair Taylor

25 Jul 2018

AT&T

comic-con

Comics

Warner Bro’s long awaited DC Universe subscription video on demand (SVOD) service is nearing its grand unveiling, having now decided upon a pricing plan. This is the latest of a long list of examples...

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Can Eleven Sports Disrupt the UK Sports Video Landscape?

Blog post by Alistair Taylor

19 Jul 2018

Allsvenskan

broadcasters

BT

Eleven Sports is a global sports content provider intent on global expansion. Already established in Belgium, Italy, Luxembourg, Poland, Singapore, Taiwan and the US. Eleven is systematically acquiring...

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Facebook deal with the English Premier League concerns traditional broadcasters

Blog post by Alistair Taylor

10 Jul 2018

Amazon

BBC

broadcasters

Facebook, the latest tech major to get involved with sports streaming, last week agreed its first ever rights deal with the English Premier league (EPL). This deal signified another step towards the transition...

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The Fight for Viewership in the New Sports Video Era is Only Just Getting Started

Blog post by Alistair Taylor

6 Jun 2018

consumer behaviour

cord cutting

digital rights

Traditional linear TV broadcasters are feeling the strain from the reduction in loyal customers, as sports consumption continues to transition from TV to online and mobile. SVOD’s streaming content land...

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Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

Blog post by Karol Severin

5 Dec 2014

attitudinal segmentation

behavioural segmentation

consumer attitudes

This week we published our latest report: “Music Consumer Segmentation: From Lagging Indicators To Leading Indicators”. This report explores how music consumer segmentation needs a reboot for the streaming...

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