consumers blog by MIDiA Research

Blog: consumers

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

How AI narration could transform Apple Books’ creator economy

Blog post by Annie Langston

11 Jan 2023

audiobooks

artificial intelligence

Apple

It is a new year for the audio world and Apple is attempting to expand audiobook creation. Apple Books launched its “digital narration” feature which allows authors to publish audiobook versions of...

Super League feels the cost of forgetting fans

Blog post by Hanna Kahlert

23 Apr 2021

Super League

Sports

football

Sports has an age problem among its audiences. Around half of consumers over the age of 45 watch live sports on TV, dropping to less than a third of those under the age of 24 as of Q1 2021 (source: MIDiA...

Discovery enters streaming race with discovery+ and Olympics offering

Blog post by Alistair Taylor

9 Dec 2020

discovery

Eurosport

discovery+

Last week , Discovery announced it will launch discovery+, ‘the definitive non-fiction’ subscription-video-on-demand (SVOD), on January 4th, 2021. Consumers in the US can expect the largest-ever content...

Can BT Lay the Smackdown on Its Rivals?

Blog post by Alistair Taylor

3 Jan 2020

addressable audience

broadcast

BT

This Saturday at 1am GMT BT will debut its live broadcast for WWE Smackdown, having acquired the exclusive rights from long-term UK broadcaster Sky in June 2019 . This signalled the end of Sky’s tenure...

Could a Recession Change the Tide for Sports Rights Allocation?

Blog post by Alistair Taylor

24 Sep 2019

additive services

all-encompassing offering

AppleTV+

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards...

Are Consumers Losing Out From the Latest Premier League Rights Deal?

Blog post by Alistair Taylor

15 Jun 2018

Amazon

consumers

EPL

Following the landmark rights deal that saw the English Premier League (EPL) sell domestic rights to the tech major Amazon, the sports landscape has fundamentally changed. For the first time the EPL has...