Content Creators blog by MIDiA Research

Blog: Content Creators

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

How AI can empower creators by cutting through content saturation

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Blog post by Ben Woods

5 Oct 2023

When YouTube’s chief executive Neal Mohan recently revealed a suite of AI tools to support creators, he aimed to drastically reduce the time it takes to produce content. Among those innovations were...

Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?

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Blog post by Tatiana Cirisano

4 Oct 2023

Content Creators

Increasingly, engaging with entertainment involves some form of creation — be it turning your life into a Wes Anderson film , making songs with Grimes’ vocals , or learning the choreography to your...

Snap’s attempt to be the real creator-focused MVP

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Blog post by Ashleigh Millar

4 Aug 2023

On August 1st, 2023, Snap announced its Lens Creator Rewards program that will see to rewarding the creators / creator teams behind top-performing Lenses on Snapchat. This is yet another push in favour...

What ‘Barbie’, ‘The Idol’, and more say about the future of artists in film

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Blog post by Tatiana Cirisano

8 Jun 2023

music publishing

2023 is already shaping up to be another big year for music artists in Hollywood. Late last month, Jack Harlow made his acting debut in a Hulu remake of 1992 basketball comedy White Men Can’t Jump ....

AI will unlock creation rather than consumption

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Blog post by Mark Mulligan

25 May 2023

artificial intelligence

Unlike most new technology hype cycles, the impact of AI on the world is already surpassing expectations. The current hype around AI far exceeds that of more recent tech, such as VR, NFTs, and 3D printing....

New content is not the only answer for creators

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Blog post by Sam Griffin

4 May 2023

As platforms become inundated with new content, competition for attention is constantly intensifying. Many creators must keep working harder (streaming more) to maintain their current metrics. The requirement...

Should streaming take a cue from TikTok’s revamped creator program?

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Blog post by Tatiana Cirisano

23 Feb 2023

Music Streaming

A year ago, VidCon co-founder and vlogger Hank Green posted a viral YouTube video lambasting TikTok’s $1 billion Creator Fund, claiming it delivered chump change to videos with millions of views. The...

With its Australia experiment, TikTok gives the music industry the ultimate test

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Blog post by Tatiana Cirisano

9 Feb 2023

independent music

Licensing negotiations between platforms and the music industry come down to one question: which side needs the other more? The more that TikTok needs hit music to attract users, the more leverage the...

What broadcasters should learn from Sky Sports misstep with influencer IShowSpeed

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Blog post by Ben Woods

29 Nov 2022

Content Creators

After collaborating with the social media influencer IShowSpeed (Speed) earlier this month, Sky Sports was left with a bitter taste. Speed, who has amassed 13 million subscribers on YouTube for his livestreams...

What Elon's Twitter means for music

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Blog post by Tatiana Cirisano

29 Nov 2022

Content Creators

When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform,...

Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?

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Blog post by Ben Woods

15 Nov 2022

creator economy

Amid Twitter’s subscription turmoil, Elon Musk unveiled plans for a land grab on his social media rivals. The likes of YouTube, Facebook, and Twitch moved into his sights as he recently declared that...

Twitch and YouTube are poised for disruption in the video game advertising explosion

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Blog post by Ben Woods

1 Nov 2022

Two years ago, the broad negative sentiment toward in-game advertisements stood steadfast as the gaming industry devised the ground rules for realising its multi-billion-dollar advertising opportunity....

With Meta’s revenue share program, can rights holders and platforms finally agree?

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Blog post by Tatiana Cirisano

28 Jul 2022

Streaming Music

user generated content

Content Creators

Over the last week, Meta made headlines three times in relation to music on its platforms (Instagram and Facebook). First, royalty-free music provider Epidemic Sound sued Meta for allegedly allowing users...

The record label addiction to virality is about the attention recession, too

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Blog post by Tatiana Cirisano

26 May 2022

Content Creators

creator economy

In a painfully-of-the-moment twist of irony, Halsey went viral on TikTok this week for speaking out about the pressure to do just that. “Basically I have a song that I love that I wanna release ASAP,...

Elon’s Twitter bid is a warning: creators are building on rented land

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Blog post by Tatiana Cirisano

22 Apr 2022

Content Creators

creator economy

In the creator economy, creators earn money by going direct-to-fan, cutting out traditional middlemen. But it is a misconception that this model gets rid of middlemen entirely. Rather, platforms are becoming...

Music artists are startups, and Silicon Valley is knocking

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Blog post by Tatiana Cirisano

15 Feb 2022

music investment

Music artists are startups, and Silicon Valley is knocking With big-name catalogue sales at one end, and alternative music funding at the other, the music and finance businesses are increasingly intertwined....

Artists survey 2022 - MIDiA asks music creators: how will you grow your audiences, earnings and career?

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Blog post by Keith Jopling

8 Feb 2022

Music Streaming

Content Creators

As the music industry continues to debate the many pros and cons of ‘the streaming era’ (while enjoying the unprecedented industry growth that it has brought), the spotlight can sometimes move away...

The next evolution of direct-to-fan will be fan-to-fan

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Blog post by Tatiana Cirisano

10 Jan 2022

Last month, we wrote about creator burnout and the need for more sustainable paths toward financial stability for artists. The abundance of creator platforms has opened the door for anyone to share their...

The creator economy has a sustainability problem

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Blog post by Tatiana Cirisano

10 Dec 2021

Last week, The Washington Post published a profile of Twitch gaming streamer, Tyler Steinkamp, a 26-year-old self-made millionaire who daydreams about “how blissful it must be to work in a cubicle”....

Quick take: Overwolf hints that UGC is the future of entertainment

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Blog post by Hanna Kahlert

18 Nov 2021

Media and Marketing

The gap between creation and consumption is closing. Entertainment behaviours no longer follow simple dynamics of viewing or listening. Increasingly, they comprise a variety of activities from sharing...

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