creator economy blog by MIDiA Research

Blog: creator economy

Creators can narrow the quality gap with streaming services…. if they survive the AI ‘spamnami’

Blog post by Ben Woods

7 Mar 2023

Twitch chief executive Emmett Shear has sounded a note of caution about artificial intelligence (AI). Responding to a tweet about how creators could make money while sleeping by autogenerating content...

The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists

Blog post by Keith Jopling

6 Mar 2023

streaming

creator economy

Marketing

Last weekend, there was a fascinating quote from Maseo of hip hop legends De La Soul in the UK Guardian: “On our second album, we learned the importance of controlling the narrative. I learned early...

Should streaming take a cue from TikTok’s revamped creator program?

Blog post by Tatiana Cirisano

23 Feb 2023

music streaming

Spotify

music industry

A year ago, VidCon co-founder and vlogger Hank Green posted a viral YouTube video lambasting TikTok’s $1 billion Creator Fund, claiming it delivered chump change to videos with millions of views. The...

YouTube’s one-stop shop offers a salvation to creator burn-out

Blog post by Ben Woods

12 Jan 2023

creator economy

social video

YouTube

A popular YouTube channel offering tips for fledgling creators made a surprising admission recently. After amassing nearly 200,000 YouTube subscribers around its “how-to guides” for live streamers,...

How AI narration could transform Apple Books’ creator economy

Blog post by Annie Langston

11 Jan 2023

audiobooks

artificial intelligence

Apple

It is a new year for the audio world and Apple is attempting to expand audiobook creation. Apple Books launched its “digital narration” feature which allows authors to publish audiobook versions of...

The YouTube advantage: How social video platforms could seize the podcast market

Blog post by Annie Langston

7 Dec 2022

YouTube

TikTok

Spotify

After launching a podcasts page for US users in August, YouTube is debuting its first official trends podcast . Like & Describe: The Official YouTube Trends Podcast is hosted by Matpat , a long-time...

What Elon's Twitter means for music

Blog post by Tatiana Cirisano

29 Nov 2022

social media

twitter

Content Creators

When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform,...

Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?

Blog post by Ben Woods

15 Nov 2022

twitter

social media

creator economy

Amid Twitter’s subscription turmoil, Elon Musk unveiled plans for a land grab on his social media rivals. The likes of YouTube, Facebook, and Twitch moved into his sights as he recently declared that...

Patreon is making video a battleground for creator allegiance

Blog post by Ben Woods

8 Nov 2022

social video

YouTube

patreon

With jitters building in the advertising market, YouTube appears vulnerable to challengers. Google’s parent Alphabet, the ultimate owner of YouTube, recorded its slowest sales growth for two years last...

The creator economy’s post-lockdown growth

Blog post by Mark Mulligan

6 Oct 2022

creator tools

creator economy

creators

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...

YouTube's secret weapon for overtaking Spotify

Blog post by Tatiana Cirisano

22 Sep 2022

creator economy

Music creators

YouTube

YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music...

What the comedian lawsuits against Pandora could mean for podcasts

Blog post by Annie Langston

14 Sep 2022

Pandora

lawsuits

The mountain of comedians who are suing Pandora over copyright infringement continues to grow. In February, the estates of both Robin Williams and George Carlin filed lawsuits against Pandora, claiming...

Help shape the future of streaming services — calling all artists, podcasters, and executives

Blog post by Tatiana Cirisano

1 Sep 2022

Music creators

creator economy

creator tools

Music streaming is among the most hotly-debated topics in the music industry, with artists and executives alike sharing their opinions on what is working, what is not working, and the potential solutions...

Apple connects the dots

Blog post by Tatiana Cirisano

31 Aug 2022

music business

music streaming

apple music

We are entering the era of the end-to-end music company. Companies are increasingly striving to capture more parts of the value chain by building end-to-end ecosystems that serve creators at all levels...

What happens when content supersedes the creator?

Blog post by Tatiana Cirisano

25 Aug 2022

social media

creator tools

creator economy

It is becoming increasingly clear that the future of the user interface looks like a TikTok feed. Companies from Meta to Spotify and Amazon have tested TikTok-like feeds that are focused on discovery,...

Podcast discovery is getting a TikTok facelift

Blog post by Annie Langston

18 Aug 2022

TikTok

Podcasts

Spotify

Podcast discoverability continues to be a core challenge for audience platforms, audio creators, and listeners. With the rise of the creator economy, more voices are entering the space, which increases...

Re-creating the creator economy

Blog post by Mark Mulligan

18 Aug 2022

creator economy

creators

creator economics

Everyone is a creator! Or so goes the dismissive put down of many a traditional media executive when talking about the creator economy. But regardless of what your perspective on the creator economy might...

What pay-for-play podcasting says about the creator economy

Blog post by Annie Langston

11 Aug 2022

Podcasts

pay for play

Guestio

Podcasters are operating in the grey area of payola, as creators are charging guests to be featured without disclosing it to their listeners, according to a new Bloomberg expose. Apparently, this practice...

Beatport’s LabelRadar acquisition is the latest sign of the platforms era

Blog post by Tatiana Cirisano

22 Jul 2022

Beatport

record labels

music industry

This week, online music marketplace Beatport acquired LabelRadar, a service that streamlines the demo submission process for artists and labels. Following previous strategic acquisitions, the deal represents...

A counterculture music industry is emerging — welcome to the platform era

Blog post by Tatiana Cirisano

5 Jul 2022

music industry

Major labels

record labels

What do TikTok’s distribution tool , Universal Music Group’s samples marketplace , and Snoop Dogg’s virtual marijuana have in common? On the surface, not much. But beneath, these news headlines are...

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