Every year, MIDiA puts out its predictions for what the next 12 months (and beyond) have in store for digital entertainment. Last year – the year of the immersive web , we had an 84% success rate, giving...

Earlier this week MIDiA highlighted how the format of content is gradually eroding , so much so that a TV series, like Squid Game , can reach bigger audiences and generate more conversation than the decades-old...

Before the COVID-19 pandemic and global lockdowns, there were already two key behavioural trends that have since been accelerated by the current phenomenon: a shift towards digital consumption, and an...