engagement metrics blog by MIDiA Research

Blog: engagement metrics

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

Blog post by Hanna Kahlert

14 Jan 2020

consumer engagement

engagement metrics

Fandom

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base displaying consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue...

Advertising Week Europe: Measuring Success Needs an Overhaul – Lessons From OTT

Blog post by Georgia Meyer

21 Mar 2019

Advertising Week

Advertising Week Europe

Aurelia Noel

Advertising Week Europe has – unsurprisingly – been brimming with discussions about OTT, programmatic and measurement. What is perhaps more surprising is the fact that OTT advertising is still framed...

Quick Take: Instagram Removes Friction For Super-Users

Blog post by Karol Severin

8 Feb 2016

audience metrics

engagement metrics

Instagram

Instagram started testing a functionality that allows switching seamlessly between multiple accounts on mobile. While this might sound like a minor improvement for most casual single-account users, the...