entertainment blog by MIDiA Research

Blog: entertainment

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Social content platforms are set to compete with everything in entertainment

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Blog post by Hanna Kahlert

17 May 2023

Or at least, they will try to. TikTok is already a hub of creativity and consumption to match the changing preferences of a digital-native (and increasingly mobile-first) generation who have spent much...

How YouTube’s format fluidity is ushering in a new era for entertainment

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Blog post by Annie Langston

29 Mar 2023

As part of its official podcast rollout, YouTube has launched new podcast features and metrics in its YouTube Studio, although these features do not appear to be available for audio podcasts on YouTube...

AI is impacting industry today; here is how it will affect culture tomorrow

Cover image for AI is impacting industry today; here is how it will affect culture tomorrow

Blog post by Hanna Kahlert

29 Mar 2023

artificial intelligence

It is clear that AI is here to stay – and its impact on digital entertainment (and beyond) will be as tectonic as the emergence of the smartphone . Already, business developers are using OpenAI’s GPT-4...

The future lies beyond tech – a long(er) read

Cover image for The future lies beyond tech – a long(er) read

Blog post by Hanna Kahlert

14 Dec 2022

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question...

How can entertainment reintroduce scarcity in a time of attention over-saturation?

Cover image for How can entertainment reintroduce scarcity in a time of attention over-saturation?

Blog post by Hanna Kahlert

5 Oct 2022

Spoiler alert, to the disappointment of some: it is not going to be NFTs. Scarcity, real or artificial, is what drives value. The diamond industry is perhaps the most obvious example of managed scarcity...

Social media platforms are now content platforms (and not all of them are competing the same way)

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Blog post by Hanna Kahlert

14 Sep 2022

As we move into an autumn that is haunted by the cost-of-living crisis, entertainment propositions are being forced to increasingly compete for what is left of the pandemic-driven entertainment boom of...

Games-video crossovers are coming of age

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Blog post by Sam Griffin

8 Sep 2022

music discovery

Video and games crossover content is becoming mainstream. The Emmy winning Arcane, a live action remake of The Last of Us, indicated that games-inspired video is trailblazing at the core of entertainment...

The cost-of-living crisis is here; it just has not hit entertainment yet

Cover image for The cost-of-living crisis is here; it just has not hit entertainment yet

Blog post by Hanna Kahlert

31 Aug 2022

The attention crunch in the wake of ended lockdowns and resumption of ‘in real life’ (IRL) activities has not been as pronounced as feared. Hints of it have been visible in the drop in Netflix subscriptions...

If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?

Cover image for If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?

Blog post by Hanna Kahlert

19 Aug 2022

Cultural Trends

attention recession

When the first season of Stranger Things entered the zeitgeist in 2016, its set, soundtrack, and all-around vibes fit perfectly with the 80’s cultural revival of the time. Americana ‘hipster’ was...

Winter is coming, and Amazon is ready: why the multi-service major is raising its prices

Cover image for Winter is coming, and Amazon is ready: why the multi-service major is raising its prices

Blog post by Hanna Kahlert

27 Jul 2022

Subscription fatigue is already threatening the Covid-driven entertainment boom as post-pandemic behaviours compete for time, money, and attention with the digital subscriptions that thrived under lockdown...

Are we headed towards subscription fatigue?

Cover image for Are we headed towards subscription fatigue?

Blog post by Hanna Kahlert

21 Jul 2022

When streaming first made headway in the entertainment world, it shifted the very dynamic of consumption. Ownership became a status symbol of yester-year; access to everything, at all times , was the new...

Meta leans in to the creator economy

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Blog post by Hanna Kahlert

21 Jun 2022

creator economy

MIDiA has written much on the premise of the emerging ‘creator economy’ ; a dual-sided concept that highlights both the increasing opportunity for creators who already exist, from music to video to...

The Covid entertainment boom is over

Cover image for The Covid entertainment boom is over

Blog post by Hanna Kahlert

27 Apr 2022

Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional...

If Web3 is so forward-thinking, why is it so male dominated?

Cover image for If Web3 is so forward-thinking, why is it so male dominated?

Blog post by Tatiana Cirisano

28 Feb 2022

gender equality

Strike up a five-minute conversation with someone in the Web3 space, and any combination of the words “forward-thinking”, “revolutionary”, and “equitable” is bound to come up. Many proponents...

Lean-in is the future because it is the past

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Blog post by Hanna Kahlert

27 Oct 2021

Cultural Trends

The modern mantra of “kids these days” might (in the industry) typically finish with something like “ are killing good music ” or “are on TikTok too much”. The strategists developing the future...

Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

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Blog post by Hanna Kahlert

30 Sep 2021

Three years ago, MIDiA first proposed that consumer attention was becoming saturated – meaning that all entertainment propositions would not only be competing with similar entertainment types, but also...

The subscription market model has now taken over consumption, but will it reach a saturation point?

Cover image for The subscription market model has now taken over consumption, but will it reach a saturation point?

Blog post by Hanna Kahlert

25 Jun 2021

When the balance of Netflix’s value proposition swung from mail-delivered DVDs to the then-mind-blowing idea of a streaming service, the implications stretched far wider than for the movie and TV industry....

The sensationalisation of news comes head-to-head with Euro 2020

Cover image for The sensationalisation of news comes head-to-head with Euro 2020

Blog post by Hanna Kahlert

17 Jun 2021

Less than a week in, and the coverage of Euro 2020 is off to a problematic start. Any big sports event taking place after a year of pandemic-induced lockdowns was bound to have its hitches. Yet few could...

Esports’ critical mass challenge: Solutions are beyond games

Cover image for Esports’ critical mass challenge: Solutions are beyond games

Blog post by Karol Severin

19 Feb 2021

cross-entertainment strategy

Esports have been receiving much coverage in recent years – from sold-out arenas, through to record-breaking live streaming events, right up to the formation of news outlets which solely cover esports....

Driving cross-generational appeal in entertainment universes

Cover image for Driving cross-generational appeal in entertainment universes

Blog post by Karol Severin

8 Feb 2021

cross-generational

Building and maintaining cross-generational appeal in entertainment is hard. A key challenge is in catering to seemingly wildly different consumer segments with the inherent risk of targeting ‘kind of...

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