Epic Games blog by MIDiA Research

Blog: Epic Games

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Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?

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Blog post by Tatiana Cirisano

4 Oct 2023

Content Creators

Increasingly, engaging with entertainment involves some form of creation — be it turning your life into a Wes Anderson film , making songs with Grimes’ vocals , or learning the choreography to your...

Live services: Is the success of the few clouding the strategic judgement of the many?

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Blog post by Perry Gresham

19 May 2023

microtransactions

EA are heavily committed to the live service model, with their earnings release for financial year ending March 2023 putting their share of games revenues from full game purchases at just 26%, meaning...

The metaverse transition: Fortnite

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Blog post by Sam Griffin

19 Jan 2023

The metaverse transition: Fortnite Unreal Engine has been at the bleeding edge of digital development since its release, being fundamental to the development of household titles such as The Witcher ,...

Is TikTok becoming a record label? The question misses the point

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Blog post by Tatiana Cirisano

18 May 2022

Music Streaming

Every time TikTok does anything that seems to hedge on record label territory, someone inevitably asks the question: is TikTok turning into a record label? Cue the eye-rolls from the music industry. No...

Sony continues investing in Epic Games

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Blog post by Karol Severin

19 Apr 2022

Sony continues investing in Epic Games Although Microsoft stole the headlines with its acquisition of Activision early this year, Sony is certainly not just standing on the side-lines. Last week, it announced...

Unreal is evolving from a games development tool to a story-telling tool

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Blog post by Karol Severin

7 Apr 2022

Unreal Engine 5

games development

Epic Games, the developer of Fortnite, launched Unreal Engine 5 (UE5) this week. Despite being in works for a few years and in private Beta for most of 2021, the overall product strategy focusses on tapping...

Labels could have helped Epic reimagine music – now Harmonix will do it instead

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Blog post by Karol Severin

25 Nov 2021

Epic Games announced it is acquiring Harmonix, the maker of Rock Band. While this makes sense for the Fortnite maker and its entertainment metaverse, it has the risk of diluting the potential music expertise...

Quick take: Another blow for Epic Games as Fortnite shuts down in China

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Blog post by Karol Severin

4 Nov 2021

It has not been the best year for Fortnite. Following the fiasco with its Apple lawsuit, as well as year on year consumer penetration having declined , the Fortnite maker announced that it is shutting...

Justice is served…Initial thoughts on the Apple vs. Epic ruling

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Blog post by Karol Severin

14 Sep 2021

The court ruling in the Apple vs. Epic Games case has taken media headlines by storm. However, given the diversity of narratives around the outcome, it is clear that the ‘winner’, is not exactly clear...

Why we could see Epic Games gradually turn Fall Guys into free to play?

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Blog post by Karol Severin

28 May 2021

Fall Guys characters are venturing out into Super Bomberman’s free-to-play new release. It is the first time a Fall Guys character crosses over to another game. It is an interesting way to market a paid...

Quick take: Epic doubles down on expression and creation with the acquisition of ArtStation

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Blog post by Karol Severin

10 May 2021

Epic Games embarked on the journey of attracting third-party developers a while ago , but it has now made a significant step towards building up a go-to marketplace and distribution centre for designers...

Football looks to build digital engagement through Fortnite collaboration

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Blog post by Alistair Taylor

22 Jan 2021

Endeavor-owned IMG, acting as Epic Games’ licensing representative, has brokered deals with 23 football clubs to appear in the publisher’s free-to-play battle royale-style game Fortnite. Looking to...

Epic Games takes on the media giants in #freefortnite fiasco

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Blog post by Karol Severin

21 Aug 2020

Conflict between the gaming world and the tech giants erupted last Thursday, with Fortnite being removed from the App Store and Play Store, two lawsuits being registered, and a (niche) viral outbreak of...

Fortnite’s Party Royale provides sports untapped avenue for reaching digital natives

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Blog post by Alistair Taylor

19 Aug 2020

Universal platform

Burgeoning universal platform Fortnite’s ‘ Party Royale ’ is slowly becoming the gateway for rights holders to reach digitally native audiences. Party Royale, Fortnite’s ‘ experimenta l’ game...

Sony buys stake in Epic Games: Small equity, large impact

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Blog post by Karol Severin

13 Jul 2020

Sony has made a strategic investment of $250 million to acquire a minority stake in Epic Games. According to Venture Beat , Sony will own 1.4% of the company, valuing Epic Games at $17.86 billion. While...

Endeavor, Epic Games and the Future Of Digital Entertainment Venues

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Blog post by Karol Severin

15 May 2020

digital entertainement venues

Just a couple of months ago Endeavor was on its journey of building a true cross-entertainment conglomerate. Endeavor recognised a long time ago the synergies which can be achieved from cross-entertainment...

Travis Scott has Only Scratched the Surface of Music Games Tie Ups

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Blog post by Mark Mulligan

1 May 2020

In February 2019 Marshmello caused ripples of almost tidal proportions across the music business when 10.7 million Fortnite fans watched him perform a ‘concert’ in the game. Then in April 2020 Travis...

Quick Take: Games News That Matters, but You May Have Missed Due To Coronavirus

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Blog post by Karol Severin

30 Mar 2020

Google Stadia launched Stadia Maker s to get independent developers on board: If this works, it could play a pivotal role in the success of the service. Especially in the times of lockdowns and cocooning...

Take Five (the big five stories and data you need to know) November 25th 2019

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Blog post by Mark Mulligan

25 Nov 2019

Colin Kaepernick

Disney tidies its streaming stats: Disney is tidying up its streaming subscriber numbers in preparation for reporting the performance so far of Disney+. In the shake-up, ESPN falls from 3.4...

What Epic Games’ Acquisition Strategy Tells Us About the Company’s Long-Term Plans

Blog post by Karol Severin

3 May 2019

Epic Games has announced it is acquiring Psyonix, the creator of Rocket League. As we’ve reported in the past, the coming games streaming revolution, which is already shifting market dynamics to a much...

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