Rarely does a new product manage to redefine its market. In 2007, the launch of the iPhone caused a seismic shift when Apple transformed the mobile phone from a device for calls and texts to an entertainment...

Earlier this month, the subscription streaming service DAZN took an uncharacteristic decision around its women’s sports coverage. Rather than using traditional marketing to coax viewers towards subscribing,...

Video streaming executives searching for relief from the high cost of acquiring new subscribers have found a saviour – and it looks a lot like linear TV. Free ad-supported streaming television (FAST)...

YouTube’s changing of the guard has brought forward a stark reality: the social video platform responsible for a seismic shift in how video is created, monetised, and distributed is now looking and feeling...

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a...