fragmented fandom blog by MIDiA Research

Blog: fragmented fandom

Why AI music may make fandom even more important

Blog post by Tatiana Cirisano

22 Mar 2023

Artificial intelligence (AI) was as hot a topic as ever at last week’s SXSW conference, where debate swirled around how human artists will compete with AI-generated music. As more parts of music-making...

Spotify’s vertical feed could change music discovery, but not for the reason you think

Blog post by Tatiana Cirisano

9 Mar 2023

music streaming

Spotify

Soundcloud

Just a few years ago, Spotify’s Rap Caviar playlist was a harbinger for culture. But a lot has changed. Artists want (and need) to build deeper relationships with fans, and gen Z consumers want more...

Is the quality of games going down?

Blog post by Perry Gresham

24 Feb 2023

trueachievements

xbox

gamer behavior

“Things aren’t like they used to be”, a common refrain of anyone over the age of about 25, is a sentiment especially prevalent amongst gamers today. Is this blind nostalgia, or have games really...

At the Grammys and Super Bowl, the last hurrah of the mainstream era

Blog post by Tatiana Cirisano

14 Feb 2023

music industry

record labels

Music creators

Rihanna’s performance at the Super Bowl LVII over the weekend was remarkable for several reasons, but most of all was that she had not performed a show at this scale in seven long years. “The wait...

What comes next in the music streaming model makeover

Blog post by Tatiana Cirisano

17 Jan 2023

music streaming

Major labels

independent artists

The independent music community has been rallying for change to the streaming payment model for years. Now, major labels are joining the chorus. Why? The pro-rata model has long benefited bigger record...

Music discovery in 2023 is about the journey, not the moment

Blog post by Tatiana Cirisano

12 Jan 2023

music streaming

Spotify

TikTok

Oversaturation was among the hottest music industry topics of 2022. By now, we have all read — and maybe gasped at — the recent estimate that more than 100,000 new songs hit streaming services daily....

Welcome to the Metaverse, where audience fragmentation reigns

Blog post by Ben Woods

8 Dec 2022

metaverse

SVOD Services

social video

In Ernest Cline’s dystopian novel Ready Player One , the metaverse unfurls as a virtual universe where choice over identity and experience are boundless. Such is the seamless experience of Cline’s...

HYBE’s new strategy is a blueprint for more than BTS

Blog post by Tatiana Cirisano

25 Oct 2022

BTS

hybe

music business

With its crown jewel, BTS, set to join the military, HYBE is without a doubt in a unique situation. This week, HYBE shared their strategy in a detailed letter to shareholders, and there has already been...

As Apple hits 100 million songs, the future of music discovery gets complicated

Blog post by Tatiana Cirisano

6 Oct 2022

music streaming

music discovery

Music creators

Apple Music celebrated the milestone of hitting 100 million songs this week — “more music than you can listen to in a lifetime, or several lifetimes”, global head of editorial, Rachel Newman, wrote...

WMG is moving beyond superstars – and that is a good thing

Blog post by Mark Mulligan

16 Sep 2022

fandom

fragmented fandom

streaming

Warner Music Group’s ( WMG’s) Steve Cooper recently stated that the major is no longer financially dependent on superstars – which is, of course, quite a different thing from not being culturally...

The future of marketing and A&R is all about scenes

Blog post by Tatiana Cirisano

15 Sep 2022

music industry

music streaming

fragmented fandom

Today’s era of hyper-fragmentation raises all sorts of questions for the music industry, in particular marketing and A&R departments. In a landscape where it is harder than ever to have a mainstream...

What happens when content supersedes the creator?

Blog post by Tatiana Cirisano

25 Aug 2022

social media

creator tools

creator economy

It is becoming increasingly clear that the future of the user interface looks like a TikTok feed. Companies from Meta to Spotify and Amazon have tested TikTok-like feeds that are focused on discovery,...

Music is not a level playing field — it is a field of all levels

Blog post by Tatiana Cirisano

18 Aug 2022

music streaming

music fandom

fragmented fandom

We have heard it (and said it) many times before: the music industry has never been as competitive as it is today. But the challenge is not just that today’s landscape is ultra-competitive, it is also...

What happens when every platform has different top artists? Hint: it may be a good thing

Blog post by Tatiana Cirisano

10 Aug 2022

fragmented fandom

consumer behaviour

music marketing

Fragmentation is on full display in Chartmetric’s H1 2022 trends report , which lists the top 10 “breakthrough artists” between January and June for each of eight different platforms. It is immediately...

Beyoncé raises the question: what does commercial success mean in 2022?

Blog post by Tatiana Cirisano

4 Aug 2022

monetizing fandom

fragmented fandom

consumer behaviour

It is hard to believe that six years have elapsed between Beyoncé’s last solo album, Lemonade , and her newest, Renaissance . So much has changed in those six years about how listeners consume music,...

How (and why) Billie Eilish won Glastonbury

Blog post by Mark Mulligan

6 Jul 2022

live music

fragmented fandom

BBC

Glastonbury returned to great fanfare after the pandemic-enforced break, which meant it was the first one since 2019. The music world has changed a lot since then, with streaming getting bigger than ever...

The record label addiction to virality is about the attention recession, too

Blog post by Tatiana Cirisano

26 May 2022

social media

Content Creators

creator economy

In a painfully-of-the-moment twist of irony, Halsey went viral on TikTok this week for speaking out about the pressure to do just that. “Basically I have a song that I love that I wanna release ASAP,...

Is the catalogue acquisition market betting tomorrow's success on yesterday's metrics?

Blog post by Tatiana Cirisano

5 Apr 2022

music industry

music industry investment

music catalogue

The music industry spent $5.3 billion on music catalogue acquisitions in 2021, according to MIDiA's most recent market report , not counting another $6.7 billion that was invested into music companies...

Spotify’s Loud and Clear is about fandom, not royalties

Blog post by Tatiana Cirisano

24 Mar 2022

streaming music

Spotify

streaming royalties

Spotify has updated its Loud & Clear website exploring how it pays royalties to rightsholders, and it claims that more artists are earning income on the platform than ever before. Many in the music...

Abbey Road 50 Years On: The Two Worlds of Music Listening

Blog post by Mark Mulligan

7 Oct 2019

abbey road

artist audiences

artist fanbases

Half a century after it first after it first topped the charts, the Beatles’ Abbey Road is back at the summit of the UK charts. With the anniversary editions retailing for between $20 and $100,...

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