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Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Amazon’s Ad Supported Strategy Goes Way Beyond Music

Blog post by Mark Mulligan

17 Apr 2019

Ad Supported

ad supported strategy

ad supported streaming

Amazon is reportedly close to launching an ad supported streaming music offering . Spotify’s stock price took an instant tumble. But the real story here is much bigger than the knee-jerk reactions...

Radio Is Streaming’s Next Frontier

Blog post by Mark Mulligan

9 Feb 2018

Ad Supported Music

ad supported streaming

free Streaming

This week MIDiA held its latest quarterly research and networking event at Gibson Brands Showrooms in the heart of London’s West End. The event was heavily over-subscribed and was a great success (there...

The State Of The YouTube Music Economy

Blog post by Mark Mulligan

12 Jul 2016

Ad Supported

free Streaming

Music Streaming

In 2016, YouTube finds itself in yet another spat with rights holders and this time the labels have brought artists to the battlefield. Playing a starring role is the issue of Safe Harbour, the provision...

MIDiA Chart Of The Week: Music Discovery

Blog post by Mark Mulligan

30 Nov 2015

Chart Of The Week

discovery

free Streaming

When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far form setting the world alight, there was a clear case for YouTube views...