IGTV blog by MIDiA Research

Blog: IGTV

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Team Instagram: 2018’s Ideological Warfare

Blog post by Georgia Meyer

14 Dec 2018

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Duopoly

Etsy

For Facebook, Instagram serves three critically valuable purposes: it maintains Facebook’s connection with younger users – shielding itself from competition with Snapchat. Secondly, it is opening up...

YouTube Fights to Retain Social Talent from Social Video Disruptor IGTV

Blog post by Tim Mulligan

24 Jul 2018

IGTV

Instagram

Online video

Yesterday news broke about Alphabet-owned YouTube offering lucrative contracts to its top social talent, to ensure that they post their videos first on the video platform. The driving force behind these...

IGTV and How To Make Video Work in The Messaging App Ecosystem

Blog post by Tim Mulligan

26 Jun 2018

Facebook

IGTV

Instagram

The rise of the messaging app ecosystem over the previous seven years has created a profound challenge for premium video production companies. There are tight creative limitations that come with creating...