Product placement has a long history helping film and TV producers maximise the monetisation of their content. The use of products by Hollywood stars to promote brands dates backs to the 1920s when Red...

In the absence of any last minute objection from EU regulators today, Amazon’s $8.45 billion acquisition of film studio MGM will be approved this month, pending the outstanding US Federal Trade Commission’s...

Earlier this week MIDiA highlighted how the format of content is gradually eroding , so much so that a TV series, like Squid Game , can reach bigger audiences and generate more conversation than the decades-old...

MGM , which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion,...

Last week the Hollywood Reporter revealed that Apple and Amazon were joining Warner Bros in the bid to win the film distribution rights of James Bond titles from MGM Holdings, the parent company of MGM,...