linear tv blog by MIDiA Research

Blog: linear tv

Peacock Goes for Gold

Blog post by Alistair Taylor

23 Jan 2020

On the 16 th of January , Comcast (owner of NBCUniversal) unveiled further details of its direct to consumer (D2C) proposition, Peacock. Peacock is set to debut on the 15 th of April exclusively for Comcast’s...

The Enduring Role of Niche VOD Services and Targeted Short Form Content

Blog post by Amanda Stears

6 Nov 2019

apple tv

BAMBU

BET+

On September 19 Viacom Media Networks launched BET+, an over-the-top (OTT) service focusing on African American culture. The $9.99 a month subscription video on demand (SVOD) service is joint venture between...

UK Baby Boomers Are Growing Binge Watchers

Blog post by Amanda Stears

21 Aug 2019

binge watch

cord cutters

linear tv

31% of baby boomers in the UK are in the habit of binge-watching TV shows, according to the MIDiA Research Q2 2019 Consumer Survey. While millennials and gen Z are still at the forefront of the binge-watching...

BBC iPlayer to Lead Catch-up TV

Blog post by Amanda Stears

7 Aug 2019

BBC

BBC iPlayer

Catch Up TV

On 1 August, UK media regulator Ofcom announced that BBC can now extend its catch-up shows’ validity on BBC iPlayer for up to 12 months, as compared to the previous 30-day period. Apart from being able...

Should Streaming Services Produce TV Shows in a Linear Format?

Blog post by Amanda Stears

17 Jul 2019

binge watch

game of thrones

HBO

Streaming video on demand (SVOD) giant Netflix is famous for cultivating the binge-watch phenomenon, fuelled by the popularity of its originals. In the pre-streaming era, people were dependent on traditional...

Advertising Week Europe: Measuring Success Needs an Overhaul – Lessons From OTT

Blog post by Georgia Meyer

21 Mar 2019

Advertising Week

Advertising Week Europe

Aurelia Noel

Advertising Week Europe has – unsurprisingly – been brimming with discussions about OTT, programmatic and measurement. What is perhaps more surprising is the fact that OTT advertising is still framed...

Advertising Week New York: The Dynamic, the Dead and the Dangerous

Blog post by Georgia Meyer

9 Oct 2018

activist brands

brand values

Colin Kaepernick

Notoriously overwhelming, this week’s AWNY ramped activities up even further, expanding the number of stages from 8 to 12. A disorientating amount of content to navigate and a somewhat amusing metaphor...

The Fight for Viewership in the New Sports Video Era is Only Just Getting Started

Blog post by Alistair Taylor

6 Jun 2018

consumer behaviour

cord cutting

digital rights

Traditional linear TV broadcasters are feeling the strain from the reduction in loyal customers, as sports consumption continues to transition from TV to online and mobile. SVOD’s streaming content land...

Linear TV And The Enduring Call Of The Wild

Blog post by Tim Mulligan

21 Nov 2016

BBC

linear tv

natural history

Planet Earth II has shown that there’s still such a thing as appointment to view in TV for non-live events. The BBC’s flagship natural history series had 9.2 million views for its season opener on...