Media and Marketing blog by MIDiA Research

Blog: Media and Marketing

TV Ad Round-Up – How the New Video Landscape Competes For Ad Dollars

Blog post by Georgia Meyer

6 Mar 2019

The past ten years of video content, and media content more generally, has been characterised by debates on subscription verus ad-supported revenue models. For a while, Netflix’s subscription model was...

Is Spotify’s Acquisition of Gimlet (the ‘HBO for audio’) the Beginning of the Audio Influencer Boom?

Blog post by Georgia Meyer

7 Feb 2019

Anchor

app spend

Audio ad engagement

Following six days of speculation, Spotify announced yesterdaythat it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation...

Will ‘Pause Ads’ Flourish or Fail?

Blog post by Georgia Meyer

3 Jan 2019

hulu

Online video

Pause Ads

AT&T and Hulu have announced a trial for a new ‘pause’ ad format, whereby ads are placed on screens the moment a user literally presses ‘pause’ on content. As consumers become more adept at avoiding...

Team Instagram: 2018’s Ideological Warfare

Blog post by Georgia Meyer

14 Dec 2018

ads

Duopoly

Etsy

For Facebook, Instagram serves three critically valuable purposes: it maintains Facebook’s connection with younger users – shielding itself from competition with Snapchat. Secondly, it is opening up...

Advertising Week New York: The Dynamic, the Dead and the Dangerous

Blog post by Georgia Meyer

9 Oct 2018

activist brands

brand values

Colin Kaepernick

Notoriously overwhelming, this week’s AWNY ramped activities up even further, expanding the number of stages from 8 to 12. A disorientating amount of content to navigate and a somewhat amusing metaphor...

Podcasts: Monetising Behind Streaming Paywalls

Blog post by Georgia Meyer

31 Aug 2018

brand sponsorship

frank ocean

Marketing

Spotify’s exclusive deal with The Joe Budden podcast, as well as upping the output from a weekly to a bi-weekly show, is demonstrative of the opportunity that music streaming services perceive podcasts...

Tech Majors Square Up at the Intersection of Voice and Ecommerce

Blog post by Georgia Meyer

22 Aug 2018

Apple

google

Media

On the August 6th The Information published an article debunking the hype around the voice-activated shopping sector. Based on information gleaned from people present at an internal Amazon briefing, the...

The Medium is The Message

Blog post by Georgia Meyer

20 Aug 2018

Brand safety

Democracy

facebook

When Jonah Peretti, the founder and CEO of Buzzfeed, made the now famous statement that, “Content is King but distribution is the Queen, and she wears the trousers” back in 2015, he perhaps did not...

The End of Advertising

Blog post by Georgia Meyer

17 Aug 2018

facebook

Media

Mobile content

On 6 th August, news broke that Facebook had approached the US’s largest banks with a request for them to share their customers’ private data. Upon news of this breaking in the Wall Street Journal,...

Audio Advertising: The New Critical Interface to Reach Premium Consumers

Blog post by Georgia Meyer

11 Jul 2018

Amazon

google

Media

A key way MIDiA Research defines premium consumers is the extent to which they fall into the early adopter and early follower consumer categories. An early adopter is characterised by a propensity to be...

What Can Marketers Do Post-GDPR?

Blog post by Georgia Meyer

27 Jun 2018

instagram

Media

snapchat

What Can Marketers Do Post-GDPR? There was a predictable reduced presence at this year’s Cannes Lions International Festival of Creativity held under the shadow of GDPR legislation coming into effect...

The Next Web 2018 – A New Sense of Tech-Driven Purpose

Blog post by Georgia Meyer

30 May 2018

Alphabet

Blockchain

Last week, 15,000 people converged in Amsterdam for The Next Web’s annual two-day conference. This year’s event comprised streams covering music, the workplace, sport and social media. AI and blockchain’s...

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