Product placement has a long history helping film and TV producers maximise the monetisation of their content. The use of products by Hollywood stars to promote brands dates backs to the 1920s when Red...

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have...

MGM , which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion,...

Long-term readers of the  MIDiA Research Blog  may remember a post from  September 2017  outlining the appeal to tech majors Apple and Amazon of acquiring the rights to the James Bond...

Last week the Hollywood Reporter revealed that Apple and Amazon were joining Warner Bros in the bid to win the film distribution rights of James Bond titles from MGM Holdings, the parent company of MGM,...

MGM Television and Zynga have announced a collaboration to develop a new television game show based on Words With Friends , the world's most popular mobile word game. The show will also incorporate aspects...