monetizing fandom blog by MIDiA Research

Blog: monetizing fandom

Twitch can fight the digital advertising downturn with Guest Star

Blog post by Ben Woods

20 Dec 2022

When Twitch influencer Freckled Science wanted to puncture the falsehoods surrounding the beauty industry, she patched in Dr. Michelle Wong for a live interview . The co-stream, incorporating the feeds...

Beyoncé raises the question: what does commercial success mean in 2022?

Blog post by Tatiana Cirisano

4 Aug 2022

monetizing fandom

fragmented fandom

consumer behaviour

It is hard to believe that six years have elapsed between Beyoncé’s last solo album, Lemonade , and her newest, Renaissance . So much has changed in those six years about how listeners consume music,...

Elon’s Twitter bid is a warning: creators are building on rented land

Blog post by Tatiana Cirisano

22 Apr 2022

creator tools

Content Creators

creator economy

In the creator economy, creators earn money by going direct-to-fan, cutting out traditional middlemen. But it is a misconception that this model gets rid of middlemen entirely. Rather, platforms are becoming...

You can play Snoop Dogg in Call of Duty, but you can’t PLAY him

Blog post by Karol Severin

21 Apr 2022

Snoop Dogg

call of duty

Warzone

Call of Duty dropped the ‘Tracer Pack: Snoop Dogg Operator Bundle’, costing 2,400 COD Points ($19.99). It comes with Snoop’s playable skin, his own voice lines and progression path towards unlockable...

Spotify’s Loud and Clear is about fandom, not royalties

Blog post by Tatiana Cirisano

24 Mar 2022

streaming music

Spotify

streaming royalties

Spotify has updated its Loud & Clear website exploring how it pays royalties to rightsholders, and it claims that more artists are earning income on the platform than ever before. Many in the music...

Is live-stream composition the new formula for a hit album?

Blog post by Ashleigh Millar

1 Oct 2021

TikTok

live streaming

songwriters

We are no stranger to TikTok and its impact on the music industry, which is changing the structure of the business one viral video at a time. Artists and composers are flocking to the innovative social...

From creator tools to commercial tools

Blog post by Kriss Thakrar

1 Jul 2021

creator tools

live streaming

Twitch

Creator tools are taking an evolutionary step toward commercially empowering creators. Live streaming tool Happs’ recent $4.7 million investment is a relatively small yet significant bet that the future...

MUSIC & GAMING: A NEW WAY TO PLAY

Blog post by Dara Jegede

13 Apr 2021

live streaming

monetizing fandom

Music

MUSIC & GAMING: A NEW WAY TO PLAY New report explores how music companies and creators should rethink building and monetising fandom LONDON—Tuesday, April 13, 2021: MIDiA Research, in partnership...

Gamers: The new frontier of music’s fan-centric growth

Blog post by Karol Severin

13 Apr 2021

artists direct

DIY artists

gamer behavior

Music companies have begun to realise that as their industry has grown, it has also transferred much of its previous fan value into the subscription and song economy. The outbreak of COVID-19 and the subsequent...

Music Streaming Needs a New Future

Blog post by Mark Mulligan

12 Jun 2020

Alibaba

China

Fandom

While doing some research on the Chinese streaming market I came across this fantastic UX tear down of Xiami Music . I recommend you read it in full. The day before I found this–also must-read–article...

Free-to-Attend Event: Monetising Fandom

Blog post by Mark Mulligan

10 Jul 2019

artist brands

artist data

audience data

Join us on Wednesday 17 th July in central London for MIDiA’s next free-to-attend event: Monetising Fandom in a Fragmented Content Landscape. Regular attendees of our events will know that they combine...

The Artist Marketing Playbook Needs Rewriting

Blog post by Mark Mulligan

5 Jul 2019

artist marketing

artist streams

artists

The whole essence of fandom is being turned upside down. An emerging crop of streaming-native artists is finding its audience in a much more targeted and efficient way than via the traditional music marketing....