Music blog by MIDiA Research

Blog: Music

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

The creator economy’s post-lockdown growth

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Blog post by Mark Mulligan

6 Oct 2022

creator economy

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...

How can entertainment reintroduce scarcity in a time of attention over-saturation?

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Blog post by Hanna Kahlert

5 Oct 2022

Spoiler alert, to the disappointment of some: it is not going to be NFTs. Scarcity, real or artificial, is what drives value. The diamond industry is perhaps the most obvious example of managed scarcity...

Time to jump off the algorithm highway

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Blog post by Mark Mulligan

30 Sep 2022

Cultural Trends

Marketing Strategy

Life is perpetual change, so it is perhaps overdoing it to suggest that the music business is at a cultural pivot point. Yet, what comes next has the potential to be looked at, years from now, as a dividing...

What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?

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Blog post by Hanna Kahlert

29 Sep 2022

The music industry is in a cultural crisis. It is more demanding than ever to be a successful artist, with the work required to meet the demands of social algorithms and to cut through the clutter being...

YouTube's secret weapon for overtaking Spotify

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Blog post by Tatiana Cirisano

22 Sep 2022

creator economy

YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music...

The cost-of-living crisis will give rise to a new and powerful underground scene

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Blog post by Hanna Kahlert

21 Sep 2022

cost of living crisis

At this point, everyone – in entertainment and beyond – should be planning for a difficult financial winter. According to the Financial Times , an emergency government scheme capping energy bills has...

WMG is moving beyond superstars – and that is a good thing

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Blog post by Mark Mulligan

16 Sep 2022

fragmented fandom

Warner Music Group’s ( WMG’s) Steve Cooper recently stated that the major is no longer financially dependent on superstars – which is, of course, quite a different thing from not being culturally...

The future of marketing and A&R is all about scenes

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Blog post by Tatiana Cirisano

15 Sep 2022

Music Streaming

fragmented fandom

Today’s era of hyper-fragmentation raises all sorts of questions for the music industry, in particular marketing and A&R departments. In a landscape where it is harder than ever to have a mainstream...

Games-video crossovers are coming of age

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Blog post by Sam Griffin

8 Sep 2022

music discovery

Video and games crossover content is becoming mainstream. The Emmy winning Arcane, a live action remake of The Last of Us, indicated that games-inspired video is trailblazing at the core of entertainment...

Help shape the future of streaming services — calling all artists, podcasters, and executives

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Blog post by Tatiana Cirisano

1 Sep 2022

creator economy

Music streaming is among the most hotly-debated topics in the music industry, with artists and executives alike sharing their opinions on what is working, what is not working, and the potential solutions...

Apple connects the dots

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Blog post by Tatiana Cirisano

31 Aug 2022

Music Streaming

We are entering the era of the end-to-end music company. Companies are increasingly striving to capture more parts of the value chain by building end-to-end ecosystems that serve creators at all levels...

What happens when content supersedes the creator?

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Blog post by Tatiana Cirisano

25 Aug 2022

creator economy

It is becoming increasingly clear that the future of the user interface looks like a TikTok feed. Companies from Meta to Spotify and Amazon have tested TikTok-like feeds that are focused on discovery,...

Music is not a level playing field — it is a field of all levels

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Blog post by Tatiana Cirisano

18 Aug 2022

Music Streaming

fragmented fandom

We have heard it (and said it) many times before: the music industry has never been as competitive as it is today. But the challenge is not just that today’s landscape is ultra-competitive, it is also...

Re-creating the creator economy

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Blog post by Mark Mulligan

18 Aug 2022

creator economy

creator economics

Everyone is a creator! Or so goes the dismissive put down of many a traditional media executive when talking about the creator economy. But regardless of what your perspective on the creator economy might...

From 8-bit to fantasy: Proms’ focus on gaming underscores its cultural relevance

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Blog post by Sam Griffin

10 Aug 2022

After the humble beginnings of the first melodic loops from NAMCO’s Rally X , the cultural symphony of music, video, and games has since matured toHildur Guðnadóttir and Sam Slater’s recent score...

What happens when every platform has different top artists? Hint: it may be a good thing

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Blog post by Tatiana Cirisano

10 Aug 2022

fragmented fandom

Consumer Behaviour

music marketing

Fragmentation is on full display in Chartmetric’s H1 2022 trends report , which lists the top 10 “breakthrough artists” between January and June for each of eight different platforms. It is immediately...

Beyoncé raises the question: what does commercial success mean in 2022?

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Blog post by Tatiana Cirisano

4 Aug 2022

monetizing fandom

fragmented fandom

Consumer Behaviour

It is hard to believe that six years have elapsed between Beyoncé’s last solo album, Lemonade , and her newest, Renaissance . So much has changed in those six years about how listeners consume music,...

TikTok Music: Here is what it would mean for you

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Blog post by Kriss Thakrar

2 Aug 2022

Music Streaming

TikTok has filed a US trademark for TikTok Music , building speculation on whether the platform is gearing up to launch a streaming service. It already has the tools at its disposal with Resso, its streaming...

With Meta’s revenue share program, can rights holders and platforms finally agree?

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Blog post by Tatiana Cirisano

28 Jul 2022

Streaming Music

user generated content

Content Creators

Over the last week, Meta made headlines three times in relation to music on its platforms (Instagram and Facebook). First, royalty-free music provider Epidemic Sound sued Meta for allegedly allowing users...

Beatport’s LabelRadar acquisition is the latest sign of the platforms era

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Blog post by Tatiana Cirisano

22 Jul 2022

This week, online music marketplace Beatport acquired LabelRadar, a service that streamlines the demo submission process for artists and labels. Following previous strategic acquisitions, the deal represents...

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