NBA 2K League blog by MIDiA Research

Blog: NBA 2K League

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Tencent Renewal: NBA the Envy of Global Sports Rights Holders?

Blog post by Alistair Taylor

1 Aug 2019

CBA

Chinese Basketball Association

custom interactive services

The National Basketball Association (NBA) and Chinese tech conglomerate Tencent have announced a five-year extension of their existing partnership, with Tencent acting as the NBA’s official digital partner...

Can the NBA Capture the ‘Cord-Nevers’?

Blog post by Alistair Taylor

8 Mar 2019

audience engagement

cable providers

Clippers CourtVision

NBA commissioner Adam Silver, speaking at the MIT Sloan Sports Analytics conference in Boston last week, explained his vision of the league’s games, which will look “dramatically different” in five...

Why Amazon could become the ESPN of future E-sports coverage

Blog post by Tim Mulligan

16 May 2018

Amazon

ESPN+

NBA

Last month’s NBA 2K partnership announcement between Take Two Interactive (the publisher for the NBA 2K video game) and Twitch to livestream all the new NBA 2K league on its platform was yet another...