NBCUniversal blog by MIDiA Research

Blog: NBCUniversal

The great monetisation reset

Blog post by Tim Mulligan

6 Apr 2023

2023 is shaping up to be an inflection point for video. The initial wave of streaming disruption is maturing and recalibrating to reflect a new period of adjustment to the new normal of slowing subscriber...

Hayu’s arrival in India means a reality check for the reality genre

Blog post by Tim Mulligan

7 Dec 2021

Hayu

NBCUniversal

Keeping Up With the Kardashians

Hayu , the reality TV niche SVOD service, launches in India on Thursday. Its parent company, NBCUniversal, has decided to make the 1.3 billion strong market the 28thterritory in which Hayu is now available....

What YouTube TV’s stand-off with NBCU reveals about phase 2 of D2C disruption

Blog post by Tim Mulligan

29 Sep 2021

SVOD

d2c

YouTube TV

YouTube TV’s stand-off with NBCU is approaching decision-making time, as tomorrow, September 30th, is the cut-off point for the streaming platform to meet the distribution terms of NBCU. If no agreement...

Discovery enters streaming race with discovery+ and Olympics offering

Blog post by Alistair Taylor

9 Dec 2020

discovery

Eurosport

discovery+

Last week , Discovery announced it will launch discovery+, ‘the definitive non-fiction’ subscription-video-on-demand (SVOD), on January 4th, 2021. Consumers in the US can expect the largest-ever content...

NBCUniversal hopes to draw level with Premier League move

Blog post by Alistair Taylor

15 Jul 2020

Video

Sports

Covid-19

With Comcast’s NBCUniversal-owned Peacock launching today (July 15th), sports fans will be excited ahead of NBCU’s repositioning of its English Premier League (EPL) rights, giving paying subscribers...

Olympics Postponement: The Sports Media Landscape of COVID-19

Blog post by Alistair Taylor

26 Mar 2020

Advertising Revenue

broadcasters

business model

The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented...

Peacock Goes for Gold

Blog post by Alistair Taylor

23 Jan 2020

ad-free

All or Nothing

AMC

On the 16 th of January , Comcast (owner of NBCUniversal) unveiled further details of its direct to consumer (D2C) proposition, Peacock. Peacock is set to debut on the 15 th of April exclusively for Comcast’s...

Peacock Gets Ready to Ruffle Some D2C Feathers

Blog post by Tim Mulligan

22 Jan 2020

Comcast

nbc

NBCUniversal

On January 16 th , US communications behemoth Comcast (owner of NBCUniversal) held an investors day to provide much-needed clarity around its forthcoming direct-to-consumer (D2C) service Peacock. Of the...

Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

Blog post by Alistair Taylor

14 Nov 2019

21st century fox

all-encompassing offering

AppleTV+. Market saturation

Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday . The issues highlight just how difficult it is transitioning...

Could a Recession Change the Tide for Sports Rights Allocation?

Blog post by Alistair Taylor

24 Sep 2019

additive services

all-encompassing offering

AppleTV+

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards...

Telcos, Media, and the Battle for Monopsony

Blog post by Tim Mulligan

14 Jun 2018

AT&T

Comcast

disney

This week has seen the culmination of unprecedented moves in the realignment of the Telco and media ecosystems. In October 2016 AT&T, the largest US Telco, put in a bid to acquire content conglomerate...

Revenues Up But Audiences Down- The TV Sports Conundrum

Blog post by Tim Mulligan

1 Sep 2016

NBCUniversal

Olympics

Online video

The 2016 Rio Olympics were bitter sweet for NBCUniversal. The US Network which holds the exclusive US TV broadcasting rights for the Olympics announced both record ad revenues and at the same time a decline...

Quick Take: Why Mr. Robot App Is an Exciting Case To Watch

Blog post by Karol Severin

19 Aug 2016

Mobile content

Mobile messaging

Mr Robot

Mr. Robot is a cyber-security psychological thriller of NBCUniversal, popular with the tech-crowd. The company has partnered up with Telltale Games and Night School Studio and created a mobile game as...

The Voice Comes To Snapchat

Blog post by Tim Mulligan

9 Aug 2016

messaging apps

Mobile content

NBCUniversal

Yesterday’s announcement by TV Network NBCUniversal that it has agreed a new multi-year deal with Snapchat to produce short form versions of its content specifically for the messaging platform represents...