oculus rift blog by MIDiA Research

Blog: oculus rift

Quick Take: Facebook’s Renewed VR Push

Blog post by Zach Fuller

13 Oct 2017

Facebook is back in the VR game. With the $199 headset announced this week, Mark Zuckerberg has renewed his desire to bring one billion people into Virtual Reality. Such a statement is at odds with the...

Can Oculus’s planned $200 VR headset move the needle for VR in gaming?

Blog post by Karol Severin

14 Jul 2017

facebook vr

oculus rift

Paid Content

So far, VR hasn’t exactly taken off in they way many would have predicted 2 years ago. MIDiA Research consumer survey data reveals that just 4% of consumers own a VR headset (weighted average across...

A Tale Of Two Technologies: The Narrative And The Numbers For VR And Voice

Blog post by Zach Fuller

1 Feb 2017

Alexa

Amazon

Amazon Echo

In the tradition of effective storytelling, the technology industry’s romantic narrative often involves two basic troupes: a garage and a dream. This alluring chronology is so embedded in start-up folklore...

Amazon’s Latest VR Play: Commerce Over Content?

Blog post by Zach Fuller

19 Jan 2017

Amazon

amazon vr

facebook

As the world’s largest e-commerce retailer increasingly flexing its content muscle, following a notable presence at the Golden Globes, Amazon has announced it is hiring a ‘Creative Director of Virtual...

Playstation VR’s Japanese Sales Spell Trouble for Virtual Reality Adoption

Blog post by Zach Fuller

25 Oct 2016

gaming

htc vive

japan

Sony’s entry into the VR market came with a lot of hype and it was easy to see why. Initially developed under the codename ‘Project Morpheus’, it arrived with brand recognition (Playstation), high-profile...

Has Snapchat Learned From Twitter’s IPO?

Blog post by Zach Fuller

14 Oct 2016

Amazon

augmented reality

echo

Snap Inc, the parent company of messaging app Snapchat, have hired Goldman Sachs and Morgan Stanley for a seemingly imminent IPO. In addition to being one of the first app generation unicorns (alongside...

Why Oculus Rift Will Struggle in its UK Launch

Blog post by Zach Fuller

22 Sep 2016

facebook

htc

oculus rift

Four years after its near-mythical Kickstarter campaign introduced the name Oculus Rift into the consciousness of virtual reality believers worldwide, the headset finally launches in the UK this week....

Quick Take: Been Choice, Apple Happy To Eat Its Own Lunch With Native App Adblocker

Blog post by Karol Severin

7 Oct 2015

Ad Blocking

Apple

Been Choice

Up until now, the on going ad blocker discussion was confined to the web rather than apps. But now an upcoming VPN based adblocker Been Choice promises to block ads in native apps like Facebook or Apple...