parcast blog by MIDiA Research

Blog: parcast

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

As Spotify layoffs continue, the next phase for podcasting is quality over quantity

Blog post by Annie Langston

7 Jun 2023

Spotify

Gimlet

parcast

In the past six months, many major platforms made cuts to their audio departments. Spotify has announced a new round of layoffs in its podcast division, eliminating 200 jobs from Gimlet and Parcast Studios....

The cracks in Spotify’s exclusive strategy are starting to show

Blog post by Annie Langston

18 Oct 2022

Spotify

Podcasts

exclsuive

While its invest-or-die strategy in podcasting has made Spotify the most popular platform for podcast listeners (43%), podcasts remain a niche activity overall, with little development in the user experience...

Spotify, the Decline of Playlists and the Rise of Podcasts

Blog post by Mark Mulligan

11 Apr 2019

Anchor

curated playlists

curation

The following is a small excerpt from MIDiA’s forthcoming third edition of its ‘landmark State of the Streaming Nation’ report. For more information about this report email stephen@midiaresearch.com...