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Blog: patch sponsorship

Line change for the NHL: COVID-enforced innovation arrives as ‘D-Day’ commences

Cover image for Line change for the NHL: COVID-enforced innovation arrives as ‘D-Day’ commences
Blog post by Alistair Taylor
7 Jan 2021
D-Day
Year 0
Sporting rights
With 2021 commencing, the start of ‘ D-day’ or ‘ Year 0’ for sporting rights is upon us, as the major domestic sports rights start coming up for renewal. Nowhere is ‘D-day’ for sporting rights...
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