Spotify blog by MIDiA Research

Blog: Spotify

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Why Spotify needs Russia

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Blog post by Mark Mulligan

16 Jul 2020

Spotify’s delayed Russia launch finally happened this week . While it did not drive a stock price growth like the Josh Rogan deal did (the stock closed just 1 cent higher than the previous day’s close)...

Music Subscriber Market Shares Q1 2020

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Blog post by Mark Mulligan

23 Jun 2020

music subscribers

music subscriber market shares

WWDC would have been a perfect opportunity for Apple to announce another streaming milestone for Apple Music. It didn’t but the good news is that MIDiA already have a figure for Apple Music, as part...

Just what is Tencent’s Endgame?

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Blog post by Mark Mulligan

16 Jun 2020

Tencent’s combined $200 million investment in WMG follows on the heels of its $3.6 billion joint investment in Universal Music. It is hardly Tencent’s first investments in music, having spent $6.2...

Independents Grew Fastest on Spotify in 2019, But There’s a Twist

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Blog post by Mark Mulligan

28 Apr 2020

independent artists

independent labels

Tomorrow (Wednesday 29 th April) Spotify announces its Q1 2020 results, at which point we will find out whether it had a COVID-bounce like Netflix did ( adding 15.8 million subscribers in Q1 ) or whether...

The COVID Bounce: How COVID-19 is Reshaping Entertainment Demand

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Blog post by Mark Mulligan

27 Mar 2020

The economic disruption and social dislocation caused by the COVID-19 pandemic is not evenly distributed. Some business face catastrophe, while others thrive. Across the entertainment industries the same...

Spotify Q4 2019: First Signs of the New Spotify

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Blog post by Mark Mulligan

5 Feb 2020

spotify creator tools

Spotify’s Q4 2019 results reflect another strong quarter and a good year for Spotify. Look a bit deeper, however, and there are the first signs of the new company that Spotify is building – and they...

Amazon Music: From Dark Horse to Thoroughbred

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Blog post by Mark Mulligan

22 Jan 2020

amazon music unlimited

Amazon Prime Music

Neatly ahead of Spotify’s Q4 earnings, Amazon has taken the rare step of announcing subscriber metrics for Amazon Music (inclusive of Prime Music and Music Unlimited). Amazon Music closed 2019 with 55...

Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

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Blog post by Hanna Kahlert

14 Jan 2020

consumer engagement

engagement metrics

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base displaying consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue...

Music Subscriber Market Shares H1 2019

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Blog post by Mark Mulligan

5 Dec 2019

The global streaming market continues to grow at pace. At the end of June 2019 there were 304.9 million music subscribers globally. That was up 34 million on the end of 2018, while the June 2018 to June...

The Era of Peak Attention? Try Peak Distraction – Event Rundown

Blog post by Hanna Kahlert

26 Nov 2019

attention economy peak

attention saturation

British gaming institute

This past Wednesday, November 20 th , MIDiA brought together media heavyweights from the Economist, Spotify, and the British Gaming Institute to talk about changing aspects of consumer behaviour and demand...

Take Five (the big five stories and data you need to know) November 25th 2019

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Blog post by Mark Mulligan

25 Nov 2019

Colin Kaepernick

Disney tidies its streaming stats: Disney is tidying up its streaming subscriber numbers in preparation for reporting the performance so far of Disney+. In the shake-up, ESPN falls from 3.4...

NFL Adding Music to Its Playbook

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Blog post by Alistair Taylor

4 Nov 2019

archived footage

curated playlists

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently- announced partnerships...

Spotify Podcasts Q3 2019: Solid Start

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Blog post by Mark Mulligan

29 Oct 2019

Word count is always a useful guide for how important something is to a company’s ambitions. It is therefore no small detail that Spotify’s Q3 2019 earnings release mentioned the word ‘podcast’...

Take Five (the big five stories and data you need to know) October 14th 2019

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Blog post by Mark Mulligan

14 Oct 2019

fortnite blackhole

Fortnite black hole: In what may be the most audacious global games marketing stunt ever, Epic Games killed off Fortnite in Sunday’s end-of-season event , which one million people viewed...

Take Five (the big five stories and data you need to know) - September 16th 2019

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Blog post by Mark Mulligan

16 Sep 2019

apple device portfolio

Spotify – small step, big step: Spotify has announced that it is ac quiring musician marketplace company Soundbetter. Back in July, Spotify halted its artist direct offering. Some quarters...

What the Recorded Music Industry Can Learn from the Whaling Industry of the 19th Century

Blog post by Zach Fuller

15 Sep 2019

A high-risk industry with large upfront costs and no guarantee of return. No, this is not the recorded music industry, nor is it venture capital (VC) – this is the whaling industry of the 19th century....

Songwriters Aren’t Getting Paid Enough and Here’s Why

Blog post by Mark Mulligan

10 Sep 2019

Music Business Worldwide recently ran a story on how Apple has proposed a standard streaming rate for songwriters, with Google and Spotify apparently resistant. Of course, Apple can afford to run Apple...

Quick Take: Spotify Expands Premium Duo into Latin America

Blog post by Zach Fuller

5 Sep 2019

latin America music market

latin America streaming

Music Streaming

Spotify has announced that its Premium Duo plan will be expanding to another 17 countries, 14 of which are in Latin America. The plan, which is effectively a mini version of its popular family offering,...

Spotify and the Car: Old World, New Tech

Blog post by Zach Fuller

29 Aug 2019

music streaming strategy

radio takes on streaming

Spotify's latest ad is a not-so-subtle push in its most important strategic territory: the car. The campaign, titled 'Spotify for the Ride' , emphasises the ‘soundtrack to your life’ element of the...

Why Spotify and Netflix Need to Worry About a Global Recession

Blog post by Mark Mulligan

23 Aug 2019

economic downturn

entertainment spend

global recession

A growing body of economists is becoming increasingly convinced that a global recession is edging closer. The last time we experienced a global economic downturn was the 2008 credit crunch. Although the...

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