streaming blog by MIDiA Research

Blog: streaming

Is streaming making it harder and more expensive for consumers to access video content?

Blog post by Tim Mulligan

19 Jun 2020

Back in 2007, Netflix made its famous pivot from being a subscription postal DVD rental provider to becoming an on-demand video streaming provider. Fast forward 13 years and the entire TV industry has...

Artists are Learning How it Feels to be a Songwriter

Blog post by Mark Mulligan

8 Jun 2020

artist income

artists

broken record

The ‘broken record’ streaming debate that continues to rage on is a natural consequence of the instantaneous collapse of live music revenue following lockdown. As soon as it was clear that live was...

The IFPI Confirms 2019 was the Independents' Year for Streaming

Blog post by Mark Mulligan

4 May 2020

independent labels

majors

record labels

UPDATE: this post has been updated to correct an erroneous data point. Previously it stated that independent market share was 41%. It has been corrected to 29% Recently I wrote about how a little-known...

Spotify Q1 2020: Choppy Waters Ahead

Blog post by Mark Mulligan

29 Apr 2020

coronavirus

Covid-19

potify

Spotify’s first quarter earnings were a mixed bag, with a largely positive picture for Q1 but some warning signs for the remainder of the year: Subscribers: Spotify’s Q1 earnings may not have...

Independents Grew Fastest on Spotify in 2019, But There’s a Twist

Blog post by Mark Mulligan

28 Apr 2020

independent artists

independent labels

Major labels

Tomorrow (Wednesday 29 th April) Spotify announces its Q1 2020 results, at which point we will find out whether it had a COVID-bounce like Netflix did ( adding 15.8 million subscribers in Q1 ) or whether...

The Battle Down Under

Blog post by Alistair Taylor

23 Apr 2020

#playerstogether

A-League

additive services

With COVID-19 exposing the vulnerability of pureplay sport streaming services , the importance of building out a robust and downturn-proof offering is fundamental to the viability of these currently additive...

Streaming Services Are Going to Have to Change Their MO

Blog post by Mark Mulligan

17 Apr 2020

coronavirus

Covid-19

New music is the fuel in the streaming engine, creating a virtuous circle of increased label and artist output to meet DSP-stimulated user demand. Now though, with COVID-19 disrupting the production of...

The COVID Bounce: How COVID-19 is Reshaping Entertainment Demand

Blog post by Mark Mulligan

27 Mar 2020

amazon music

Amazon Prime

apple tv

The economic disruption and social dislocation caused by the COVID-19 pandemic is not evenly distributed. Some business face catastrophe, while others thrive. Across the entertainment industries the same...

Spotify Q4 2019: First Signs of the New Spotify

Blog post by Mark Mulligan

5 Feb 2020

artists direct

Spotify

spotify creator tools

Spotify’s Q4 2019 results reflect another strong quarter and a good year for Spotify. Look a bit deeper, however, and there are the first signs of the new company that Spotify is building – and they...

Amazon Music: From Dark Horse to Thoroughbred

Blog post by Mark Mulligan

22 Jan 2020

amazon music

amazon music unlimited

amazon prime music

Neatly ahead of Spotify’s Q4 earnings, Amazon has taken the rare step of announcing subscriber metrics for Amazon Music (inclusive of Prime Music and Music Unlimited). Amazon Music closed 2019 with 55...

Ellie Goulding and Billie Eilish Are Streaming’s New Normal

Blog post by Mark Mulligan

3 Jan 2020

Alexa

billie eilish

Christmas number one

Less than a week into the new decade and we already have the first indications that the streaming rulebook continues to be rewritten faster than the ink can dry on its last entry. Three separate articles,...

The Future Has Finally Arrived – Streaming Supplants Pay-TV

Blog post by Tim Mulligan

16 Dec 2019

d2c

direct-to-consumer

Pay TV

It was a long time in coming, but what was always on the horizon has now become a reality as subscription video on demand (SVOD) has finally supplanted pay-TV to become the main paid video consumption...

Music Subscriber Market Shares H1 2019

Blog post by Mark Mulligan

5 Dec 2019

amazon music

Deezer

google

The global streaming market continues to grow at pace. At the end of June 2019 there were 304.9 million music subscribers globally. That was up 34 million on the end of 2018, while the June 2018 to June...

Streaming Is Finally Beginning to Turn the German Market

Blog post by Zach Fuller

4 Dec 2019

german music market

Germany

streaming

Still the fourth-largest market by revenue after the US, UK and Japan, Germany has been comparatively slow to make the digital transition while remaining a key territory for record labels due to its scale,...

The Enduring Role of Niche VOD Services and Targeted Short Form Content

Blog post by Amanda Stears

6 Nov 2019

apple tv

BAMBU

BET+

On September 19 Viacom Media Networks launched BET+, an over-the-top (OTT) service focusing on African American culture. The $9.99 a month subscription video on demand (SVOD) service is joint venture between...

Seven Developments in Recorded Music in the 2010s (and the Songs that Defined them)

Blog post by Zach Fuller

6 Nov 2019

cardi b

cultural insight

Drake

Decade retrospectives are almost doomed to fail. Assess the 60s in 1969 and you would have likely overweighed the influence of Grand Funk Railroad compared to The Velvet Underground. When it comes to the...

NFL Adding Music to Its Playbook

Blog post by Alistair Taylor

4 Nov 2019

archived footage

audio content

curated playlists

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently- announced partnerships...

How the D2C Revolution Might Accelerate an Impending Recession

Blog post by Tim Mulligan

30 Oct 2019

d2c

Peak Attention

peak attention economy

Recessions are notoriously difficult to accurately predict, and the next global recession is still hovering on the edge of reality. The macro-economic view is increasingly gloomy, with the ongoing Brexit...

The NFL and Pizza Hut: Future-Proofing with E-Sports

Blog post by Alistair Taylor

18 Oct 2019

ad responsiveness

addressable audience

advert experimentation

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became...

NFL Tackles Gen Z through Social Media Platforms

Blog post by Amanda Stears

17 Sep 2019

AMA

cbs

e-sports

5 September marked the kick-off of the 2019 National Football League (NFL) season – its 100th season to-date. This will be particularly relevant for broadcasters and sports rights holders alike, as the...

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