subscription blog by MIDiA Research

Blog: subscription

Are subscriptions the future of social apps?

Blog post by Hanna Kahlert

22 Feb 2023

When Elon Musk took over Twitter, he was publicly faced with a seemingly impossible ask: make the iconic, culture-defining, long-standing social app (consistently) profitable. At the time of acquisition,...

Blue ticks and adverts and meta (AI)!

Blog post by Ashleigh Millar

14 Feb 2023

Media and Marketing

Marketing Strategy

Another Super Bowl Sunday (and half-time show) has left us as quickly as it arrived. [SPOILER] Chiefs won 38 to 35, Rihanna’s “surprise guest” was in fact her baby bump, and Fox Sports reported that...

Are we headed towards subscription fatigue?

Blog post by Hanna Kahlert

21 Jul 2022

subscription

fatigue

NFT

When streaming first made headway in the entertainment world, it shifted the very dynamic of consumption. Ownership became a status symbol of yester-year; access to everything, at all times , was the new...

Can LiveScore learn valuable lessons from Eleven Sports’ UK failings?

Blog post by Alistair Taylor

24 Aug 2020

streaming service

LiveScore

OTT

Streaming insurgent LiveScore launched its first ever over-the-top (OTT), ad-supported direct-to-consumer (D2C) streaming proposition in the UK back in June, harbouring a similar rights portfolio to that...

‘If You Ain’t First, You’re Last’: Revenue-Over-Reach Argument Not Refuted for F1

Blog post by Alistair Taylor

9 Jan 2020

audience viewership

average age

BARB

2019 audience figures for Formula One (F1) provide the latest example of a rights holder opting for short-term revenue optimisation over long-term strategic growth, to the detriment of its viewing audience....

The Streaming War Enters a New Phase with Aggressive Content Slates

Blog post by Amanda Stears

22 Oct 2019

apple tv

binge watch

disney

For once, consumers can hit the pause button on subscription fatigue and watch the streaming wars unfold while reaping the benefits of the competition. US viewers are in for a treat as the launches of...

YouTube is Monetising Fandom Through Subscriptions

Blog post by Amanda Stears

31 Jul 2019

Fandom

Fine Bros Entertainment

influencer

YouTube is no stranger to subscription models; it had 53 paid channels in 2013 with monthly subscriptions priced from $0.99-$2.99. Four years later, the paid channels were discontinued with YouTube stating...

Luminary Media Bets Big on Ad-Free Podcasts

Blog post by Georgia Meyer

24 Apr 2019

Ad Supported

ad-free

Apple podcasts

The long-awaited podcast subscription service, Luminary Media, went live on 23rd April 2019. The service has raised $100 million from investors with the aim of distributing ad-free exclusive podcast content...

DC Universe Is The First Strategic Move In The Next Round of Direct-To-Consumer Offerings

Blog post by Alistair Taylor

25 Jul 2018

AT&T

comic-con

Comics

Warner Bro’s long awaited DC Universe subscription video on demand (SVOD) service is nearing its grand unveiling, having now decided upon a pricing plan. This is the latest of a long list of examples...