user generated content blog by MIDiA Research

Blog: user generated content

The record labels’ TikTok opportunity cost

Blog post by Tatiana Cirisano

22 Nov 2022

With their short-term music licensing agreements soon to expire, record labels are reportedly pressuring TikTok to sign an ad revenue share agreement, which would see TikTok pay a share of advertising...

YouTube's secret weapon for overtaking Spotify

Blog post by Tatiana Cirisano

22 Sep 2022

creator economy

Music creators

YouTube

YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music...

With Meta’s revenue share program, can rights holders and platforms finally agree?

Blog post by Tatiana Cirisano

28 Jul 2022

streaming music

user generated content

Content Creators

Over the last week, Meta made headlines three times in relation to music on its platforms (Instagram and Facebook). First, royalty-free music provider Epidemic Sound sued Meta for allegedly allowing users...

Meta leans in to the creator economy

Blog post by Hanna Kahlert

21 Jun 2022

The future of entertainment innovation lies in exclusive experiences, not content

Blog post by Hanna Kahlert

15 Jun 2022

Media and Marketing

Innovation

content

In the age before digital engagement went mainstream, entertainment had clear access channels and multiple price points. Video was able to rely on movie tickets, (expensive) TV sets, and the individual...

Why making memes with creator tools is the new music industry

Blog post by Kriss Thakrar

25 Oct 2021

creator tools

user generated content

music production

The creator tools business has been one of the biggest winners of the pandemic, as people turned to music-making in record numbers. Second-hand gear marketplace, Reverb.com, provided some insight into...

The opportunity behind the Roblox lawsuit

Blog post by Kriss Thakrar

14 Jun 2021

Roblox

music piracy

gaming

Three months ago, MIDiA reported on the role of the Boombox in Roblox and the potential of the unique (and unlicensed) behaviour that was emerging around it. Subsequently, the National Music Publishers...

Roblox, piracy and the future of music in UGC 2.0

Blog post by Kriss Thakrar

19 Mar 2021

user generated content

music piracy

Roblox

A community of Roblox users are losing a battle against moderation as the platform cracks down on music piracy, due to the platform’s newly public status bringing with it a new level of responsibility....

Turning fandom into revenue: Why UGC is the next big revenue maker for the content industries

Blog post by Keith Jopling

28 Oct 2020

Music

Games

Covid-19

In our recent report The Rising Power of UGC , in association with Audible Magic we identified that the music industry could unlock as much as $6 billion in revenues from UGC by 2022. Such an outcome would...

UGC is the next music industry growth driver and the short-term opportunity is worth $6 billion

Blog post by Dara Jegede

26 Oct 2020

Music

Covid-19

user generated content

User-generated content will contribute a significant proportion of the growth in music consumption over the next two years in an opportunity that is worth circa. $6 billion to the music industry value...

Why Short Form Content Resonates with Younger Generations

Blog post by Amanda Stears

2 Oct 2019

China

digital natives

douyin

Digital natives – be they classified as millennials or generation Z – have always had the term “instant gratification” associated with them. This is a reflection of the way technology has shaped...

Facebook Might Just Have Done YouTube a Massive Favour

Blog post by Mark Mulligan

13 Apr 2018

content id

facebook

fair use

The word on the street is that the deals labels have struck with Facebook for its forthcoming music service have been done on a blanket license basis (i.e. a flat fee) with no reporting. This was reported...

How A Month With Spectacles Changed My Outlook On Snap’s Future

Blog post by Karol Severin

7 Jul 2017

Innovation

Media

Mobile content

When the SnapBot finally popped up in Berlin, I eagerly trekked to the location to see whether the product would change my existing opinions about the company’s future. It did. I made my way to the SnapBot...

Vine Gets Creative For Non Creatives

Blog post by Tim Mulligan

19 Nov 2015

audio remix

Content Creators

Meerkat

Yesterday’s announcement by 6 second video platform Vine that it is has launched a new feature for audio remixing of videos highlights two new contradictory trends in short form video. Firstly most people...