Video blog by MIDiA Research

Blog: Video

FAST can help video services win the streaming wars… but it’s about more than just ads

Blog post by Ben Woods

21 Mar 2023

Earlier this month, the subscription streaming service DAZN took an uncharacteristic decision around its women’s sports coverage. Rather than using traditional marketing to coax viewers towards subscribing,...

Exclusivity isn’t everything – especially in esports

Blog post by Sam Griffin

17 Mar 2023

Video

Games

business strategy

Esports are handholes for platforms looking to tap into highly engaged and above average spenders. The Call of Duty League (CDL), Overwatch League (OWL), and ESL Pro League (ESLPL) had 25.16 million, 31.07...

Why TikTok is pushing YouTube into becoming the digital version of broadcast

Blog post by Hanna Kahlert

15 Mar 2023

YouTube

TikTok

Video

Social (short-form) video is barely two-decades old, having broken away from traditional TV shows and films by innovating for the digital-first world we now live in. While YouTube was the original innovator,...

Why TikTok and YouTube are poised to capture smart TV viewing

Blog post by Ben Woods

14 Mar 2023

social video

Smart TV

YouTube

The entertainment consumption habits of Gen Z remain an ongoing source of anxiety for traditional media companies. They are digital natives who mix up their social media bingeing by watching big-budget...

Creators can narrow the quality gap with streaming services…. if they survive the AI ‘spamnami’

Blog post by Ben Woods

7 Mar 2023

social video

SVOD

Twitch chief executive Emmett Shear has sounded a note of caution about artificial intelligence (AI). Responding to a tweet about how creators could make money while sleeping by autogenerating content...

Finding the third way for video monetisation

Blog post by Tim Mulligan

2 Mar 2023

streaming

monetisation

streaming tv

2023 is an inflection point for streaming video; no longer young (Netflix pivoted into subscription video on demand (SVOD) back in 2007), no longer novel (monthly video subscriptions went mainstream in...

Not everyone can be a winner in the FAST gold rush

Blog post by Ben Woods

28 Feb 2023

FAST

SVOD

AVOD

Video streaming executives searching for relief from the high cost of acquiring new subscribers have found a saviour – and it looks a lot like linear TV. Free ad-supported streaming television (FAST)...

YouTube’s new king must reclaim the title of social video’s great innovator

Blog post by Ben Woods

23 Feb 2023

social video

yotube

FAST

YouTube’s changing of the guard has brought forward a stark reality: the social video platform responsible for a seismic shift in how video is created, monetised, and distributed is now looking and feeling...

It is time for video to seize the emerging monetisation opportunities of streaming TV

Blog post by Tim Mulligan

23 Feb 2023

Online video

AMC Networks

Streaming TV hird way monetisation

Last Friday, AMC Networks announced its fourth quarter 2022 results alongside its annual results. While fourth quarter revenues were up an impressive 20% to $965 million, net annual revenues only grew...

Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble

Blog post by Hanna Kahlert

15 Feb 2023

Media and Marketing

audience insight

netflix

After a successful trial in Latin America, Netflix is planning to roll out its solution to account sharing worldwide over the next year, called ‘ paid sharing ’. For every user on an account who does...

Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A

Blog post by Tim Mulligan

15 Feb 2023

Online video

MX Player

amazon prime video

On February 10thit was revealed that Amazon is in talks with the rapidly growing India streaming service, MX Player . The service is majority owned by The Times Group and is now one of India’s largest...

Disney versus Netflix – a tale of two contrasting commissioning strategies

Blog post by Tim Mulligan

7 Feb 2023

video commissioning

streaming TV commissioning

Disney commissioning

Tomorrow Disney announces its Q1 FY23 earnings results (calendar Q4 2022). Investors will be looking to see continued momentum from the world’s largest direct-to-consumer service (as of Q2 2022) in response...

Creators are focusing on the wrong metrics. Here is why:

Blog post by Sam Griffin

6 Feb 2023

Games

streaming

Video

For most creators, there is a demand for greater remuneration for their efforts. However, one key consideration is missing from this equation – platforms are also for-profit revenue generators. The growing...

Peak talent is here for streaming TV

Blog post by Tim Mulligan

2 Feb 2023

Online video

acting talent

streaming TV talent

Last week, MIDiA covered the HBO phenomenon The Last of Us . Following in the footsteps of other successful games crossovers such as the Netflix Original The Witcher , The Last of Us is HBOs’ pitch at...

The streaming wars will be won with technology, not content

Blog post by Ben Woods

31 Jan 2023

Video

SVOD

gaming

The modern entertainment industry is a tale of re-invention. The need for vast amounts of content to justify the value of a subscription video on-demand (SVOD) service has made the artists, series, and...

Why the paid sharing push by Netflix is a sign of weakness

Blog post by Tim Mulligan

27 Jan 2023

streaming

netflix

paid sharing

InNetflix’s Q4 2022 earnings, the world’s pre-eminent subscription video on demand (SVOD) service painted a bullish picture of a company having navigated a difficult 2022. In its own words : “2022...

YouTube has dismantled the walls between social video and SVOD

Blog post by Ben Woods

24 Jan 2023

social video

SVOD

YouTube

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a...

The metaverse transition: Fortnite

Blog post by Sam Griffin

19 Jan 2023

Fortnite

gaming

Unreal Engine

The metaverse transition: Fortnite Unreal Engine has been at the bleeding edge of digital development since its release, being fundamental to the development of household titles such as The Witcher ,...

Match point – Tennis faces its generational pivot through Netflix

Blog post by Tim Mulligan

19 Jan 2023

Break Point

tennis

Drive to Survive

The recent success of the FIFA 2022 World Cup, despite the unwillingness of the organising body to update its brand identity ,sent out mixed messages to sports rightsholders. On the one hand, business...

Is the net closing in on TikTok?

Blog post by Ben Woods

17 Jan 2023

social video

TikTok

YouTube

There is nothing quite like a recession to seemingly transform disruptors into incumbents. As the focus moves from R&D spend to cost-cutting, the customer focus also changes. Efforts to acquire new...

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