VR blog by MIDiA Research

Blog: VR

The future lies beyond tech – a long(er) read

Blog post by Hanna Kahlert

14 Dec 2022

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question...

Is Microsoft the flywheel for Meta’s VR efforts?

Blog post by Karol Severin

13 Oct 2022

xbox

The trials and tribulations of virtual reality

Blog post by Perry Gresham

26 Aug 2022

virtual reality

Playstation VR

The new world of virtual reality (VR) has felt closer over the past ten years than ever, but is still just over the horizon. VR remains niche The main sticking point is adoption: currently just under one...

If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?

Blog post by Hanna Kahlert

19 Aug 2022

entertainment

Cultural Trends

attention recession

When the first season of Stranger Things entered the zeitgeist in 2016, its set, soundtrack, and all-around vibes fit perfectly with the 80’s cultural revival of the time. Americana ‘hipster’ was...

Why a VR metaverse is not the future of digital

Blog post by Hanna Kahlert

5 Nov 2021

metaverse

consumer insight

digital first

Amid a perfect storm of government scrutiny, potential anti-trust legislation, a whistle-blower, and social media disruption at the hands of burgeoning creator tools (like TikTok), Facebook – sorry,...

Return of the fan: COVID-19 thwarts fan pilot sporting events amid regional spikes in cases

Blog post by Alistair Taylor

6 Aug 2020

Video

Sports

Games

Just when sports fans thought it was safe to go back into the water, COVID reared its ugly head once more. UK fan pilot sporting events were all set to start allowing fans back into arenas and attend live...

Bundesliga Offers Reality Check for What to Expect of Sport Post-COVID-19

Blog post by Alistair Taylor

21 May 2020

AFL

AGF Aarhus

Football (via the Bundesliga) finally returned to screens last weekend, not only serving starved sports fans with content during lockdown, but more importantly demonstrated what we can expect live football...

The NFL and Pizza Hut: Future-Proofing with E-Sports

Blog post by Alistair Taylor

18 Oct 2019

ad responsiveness

addressable audience

advert experimentation

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became...

Can the NBA Capture the ‘Cord-Nevers’?

Blog post by Alistair Taylor

8 Mar 2019

audience engagement

cable providers

Clippers CourtVision

NBA commissioner Adam Silver, speaking at the MIT Sloan Sports Analytics conference in Boston last week, explained his vision of the league’s games, which will look “dramatically different” in five...

The Meta Trends that Will Shape 2019

Blog post by Mark Mulligan

16 Nov 2018

2019 forecast

2019 tech and media predictions

MIDiA has just published its annual predictions report . Here are a few highlights. 2018 was another year of change, disruption and transformation across media and technology. Although hyped technologies...

Quick Take: Will PlayStation’s growing VR games catalogue move the needle for its VR hardware?

Blog post by Karol Severin

1 Nov 2017

Games

Playstation

Playstation VR

We have written on the potential of VR in the past , specifically about our concern that gaming VR headsets will not take off en masse, until there is content mix compelling enough to justify device price...

Can Oculus’s planned $200 VR headset move the needle for VR in gaming?

Blog post by Karol Severin

14 Jul 2017

facebook vr

oculus rift

Paid Content

So far, VR hasn’t exactly taken off in they way many would have predicted 2 years ago. MIDiA Research consumer survey data reveals that just 4% of consumers own a VR headset (weighted average across...

A Tale Of Two Technologies: The Narrative And The Numbers For VR And Voice

Blog post by Zach Fuller

1 Feb 2017

Alexa

Amazon

Amazon Echo

In the tradition of effective storytelling, the technology industry’s romantic narrative often involves two basic troupes: a garage and a dream. This alluring chronology is so embedded in start-up folklore...

Sony Downgrade Playstation VR Sales Projections – What Next for VR?

Blog post by Zach Fuller

2 Dec 2016

facebook

htc

oculus

Following a much-hyped global release only a few months ago, Sony announced earlier this week they were downgrading their Playstation VR sales projections for 2016. Although many had predicted earlier...

Black Friday Offer: Free MIDiA VR Report

Blog post by Mark Mulligan

25 Nov 2016

Free MIDiA Report

free report

Free VR Report

Shamelessly jumping on the Black Friday bandwagon we have a great offer for you: sign up to the MIDiA weekly research briefing newslettertoday and get a free 18 page VR report: 'The State Of The VR Nation'....

Quick Take: HTC’s VR Arcade Revival

Blog post by Zach Fuller

4 Nov 2016

Facebook virtual reality

google

htc vive

Expanding the market for Virtual Reality is something we at MIDiA have spoken at length about in the past year, with pricing and the framing of its use for casual gamers remaining two major sticking points...

Playstation VR’s Japanese Sales Spell Trouble for Virtual Reality Adoption

Blog post by Zach Fuller

25 Oct 2016

gaming

htc vive

japan

Sony’s entry into the VR market came with a lot of hype and it was easy to see why. Initially developed under the codename ‘Project Morpheus’, it arrived with brand recognition (Playstation), high-profile...

Can NBA in Virtual Reality Avoid 3D TV’s Fate?

Blog post by Zach Fuller

24 Oct 2016

3D TV

BBC

Fox television

US Sports fans will begin to see the fruits of the highly anticipated partnership between Next VR and Fox Sports this NBA season, following the announcement that the network will begin broadcasting one...

Quick Take: Can Viveport Be the App Store of VR?

Blog post by Zach Fuller

30 Sep 2016

app store

facebook

h&c

Viveport, the online store of the HTC Vive VR headset, launches today in 30 countries with a selection of around about 60 titles across the entire pantheon of VR content - from sports to education and...

Why Oculus Rift Will Struggle in its UK Launch

Blog post by Zach Fuller

22 Sep 2016

facebook

htc

oculus rift

Four years after its near-mythical Kickstarter campaign introduced the name Oculus Rift into the consciousness of virtual reality believers worldwide, the headset finally launches in the UK this week....

Showing 1 to 20 of 21 results.