WAU blog by MIDiA Research

Blog: WAU

Innovation via Free-to-air Highlights Missed Opportunity to date for the EPL

Blog post by Alistair Taylor

24 Jun 2020

Following live sports’ hiatus due to the coronavirus pandemic, the English Premier League (EPL) saw two of the top three most-watched matches in league history occur last weekend. The previous record...

The Battle Down Under

Blog post by Alistair Taylor

23 Apr 2020

#playerstogether

A-League

additive services

With COVID-19 exposing the vulnerability of pureplay sport streaming services , the importance of building out a robust and downturn-proof offering is fundamental to the viability of these currently additive...

Not So Galactico; What Went Wrong for La Liga?

Blog post by Alistair Taylor

7 Aug 2019

addressable audience

broadcast deals

carriage partnerships

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and Ireland after...

Is YouTube MLB’s Answer to Tap into Younger Audience?

Blog post by Alistair Taylor

29 Jul 2019

baseball

cable consumption

Channel 4

On July 18 th , Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019 . YouTube’s...

Sports SVOD Services: The Underdogs’ Game

Blog post by Hanna Kahlert

29 May 2019

addressable audience

binge viewing

carriage partnerships

Cord cutting and “the attention economy” are the landscaping trends reshaping everything video in 2019, and sports television – despite its reliably existent fanbase – is no exception. New sports...

DAZN Financials Highlight Difficulty in Changing Sports Viewing for Fans

Blog post by Alistair Taylor

14 May 2019

acquisition target

consumer acquisition

DAZN

DAZN, the sports-centric streaming service which made headlines in 2018 with several high-profile rights acquisitions , and according to documents seen by SportsPro Media , has managed to dramatically...

Can Disney do a Hulu?

Blog post by Alistair Taylor

12 Apr 2019

21st century fox

brand equity

disney

Disney finally unveiled to investors during a presentation yesterday its much anticipated direct-to-consumer (DTC) streaming service Disney+, announcing a November 12 th 2019 launch . Disney+ will be an...

Why Did Facebook’s EPL Rights Deal Collapse?

Blog post by Alistair Taylor

15 Mar 2019

BeIN Sports

bidding

brand image

The English Premier League (EPL) is now back on the market with its rights for Thailand, Laos, Cambodia and Vietnam following its deal with Facebook collapsing. Back in July 2018 , the social media giant...

UFC’s Debut on ESPN+ Draws In Record Subs

Blog post by Alistair Taylor

24 Jan 2019

Bellator

DAZN

The Ultimate Fighting Championship (UFC) debuted on ESPN+ this past weekend, featuring the highly touted championship fight, which saw Henry Cejudo knockout current Bantamweight champion TJ Dillashaw in...

Pandora’s Loss Is Sirius XM’s Gain

Blog post by Mark Mulligan

9 Nov 2017

apple music

interactive radio

liberty acquisition

Pandora is in trouble, as explained by the consistently excellent Tim Ingham at Music Business Worldwide , after losing a billion dollars over the last four years and monthly active users (MAU) fell to...