The long-awaited podcast subscription service, Luminary Media, went live on 23rd April 2019. The service has raised $100 million from investors with the aim of distributing ad-free exclusive podcast content...

In 2014 YouTube launched its inaugural music subscription service YouTube Music Key in beta. The following year YouTube announced it was closing it ahead of the launch of YouTube Red , a multi-format subscription...

YouTube has announced a partnership with Ticketmaster that will allow its video property to connect users directly with concert tickets. The deal is non-exclusive and similar to a previous coalition between...

Music video’s two power players are both in the news for strategic resets. On the one hand YouTube has announced that it is mergingits YouTube Music and Google Play Music team s while on the other hand...

Yesterday’s story in the Verge about YouTube Red’s low numbers have not come as a surprise. Acquiring only 1.5 million subscribers in its first year helps to put the relative performance of service...

When YouTube Red launched in YouTube’s main market of the US back in October 28th, 2015 there was a lot of excitement mingled in with anticipation. This emanated from the media, analysts, professional...

Slowly but surely the traditional media industries are waking up to the importance of YouTubers but those taking note most quickly are the subscription video companies, Netflix in particular. As recently...