Dance Cry Dance Break innovates subscriptions with artist storytelling
Dance Cry Dance Break innovates subscriptions with artist storytelling
Case Studies
Grimes leans into fan creativity with Elf.Tech
Case Study by Tatiana Cirisano
Innovation feature concept
Building a dynamic social ad experience on FAST
Case Study by Tim Mulligan and Ben Woods
How Dua Lipa’s Service95 maintains her relevancy
Case Study by Annie Langston
Nobody Sausage
A masterclass in relatable content from a virtual sausage
Case Study by Ashleigh Millar
Streaming TV meets local
Amazon’s UK creative industries investments
Case Study by Tim Mulligan
How Coachella put the power of UGC livestreaming on display
Case Study by Tatiana Cirisano
The Kings League
A sporting competition for the lean-in generation
Case Study by Ben Woods
Taylor Swift and the art of building a fanbase
Case Study by Hanna Kahlert
How Max is already closing the audience gap
Case Study by Annie Langston
Covers.ai and why Universal Music Group’s call to keep AI away from streaming platforms may be too little, too late
Case Study by Hanna Kahlert
PlayPilot
How social media behaviours can tackle the tyranny of choice
Case Study by Ben Woods
An AI-generated Drake and The Weeknd collab is shaking the music industry
Good Good Golf
Leveraging the commercial power of the creator group
Case Study by Sam Griffin and Ben Woods
Spotify’s new podcast features mimic music discovery
Case Study by Annie Langston
Apple Music is winning over US 25-34s
Case Study by Kriss Thakrar and Tatiana Cirisano
CD Baby’s ‘Stages’ can serve both passion and professionalism
Case Study by Tatiana Cirisano
Markiplier’s podcast breakthrough sets a new precedent for games creators
Case Study by Annie Langston and Kazia Rothwell
The Witcher
Netflix’s appeal to gamer fandom
AI use cases in the entertainment industry
Electric Sheep, Mubert, Unreal Engine 5, Descript, Uhmbrella, and My AI
