The Witcher
Netflix’s appeal to gamer fandom
The Witcher
Case Studies
AI use cases in the entertainment industry
Electric Sheep, Mubert, Unreal Engine 5, Descript, Uhmbrella, and My AI
Global Radio illustrates the opportunities for radio’s digital transition
Case Study by Annie Langston
Just BeReal
Why simple can be better for social (and beyond)
Case Study by Hanna Kahlert
KERV Interactive dives into mainstream shopping TV
Case Study by Tim Mulligan
Artiphon’s Minibeats brings social music creation to Snapchat
Case Study by Tatiana Cirisano
How brand building freed Fred again.. from the song economy
Case Study by Mark Mulligan and Tatiana Cirisano
Apple Music taps into mainstream music audience to grow podcast videos
Case Study by Annie Langston
DAZN Watch Party
Case Study by Ben Woods
How OpenAI fits into the growing need for scarcity in digital entertainment
Case Study by Hanna Kahlert
Spotify’s audiobook vertical brings a new format to the masses
Case Study by Annie Langston
YouTube is paving a new music discovery pathway — will it work?
Case Study by Kriss Thakrar and Tatiana Cirisano
Cult of the Lamb
Case Study by Ben Woods
Europe-born Podimo is set to infiltrate the entire Western market
Case Study by Annie Langston
Amazon Music caters to both passive and active listeners
Taylor Swift’s Midnights playbook for sustaining superstardom
Case Study by Tatiana Cirisano
Xbox Game Pass Ultimate Samsung smart-TV partnership
Case Study by Tim Mulligan
'Unholy' goes viral
Social media marketing campaigns need audience support
Case Study by Hanna Kahlert and Ashleigh Millar
Teleparty
Case Study by Tim Mulligan
Culture booms creatively when under constraint
The rise of house music
Case Study by Hanna Kahlert