The Kings League
A sporting competition for the lean-in generation

Case Study

Case Study by Ben Woods

1 Jun 2023

Cádiz CF

Enigma

FC Barcelona

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Taylor Swift and the art of building a fanbase

Case Study

Case Study by Hanna Kahlert

1 Jun 2023

Media and Marketing

Audience Insight

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Markiplier’s podcast breakthrough sets a new precedent for games creators

Case Study

Case Study by Annie Langston and Kazia Rothwell

3 Apr 2023

Games

audio

Audience Insight

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Just BeReal
Why simple can be better for social (and beyond)

Case Study

Case Study by Hanna Kahlert

1 Mar 2023

Media and Marketing

Audience Insight

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The Morbius fandom misread

Case Study

Case Study by Hanna Kahlert

29 Jul 2022

Media and Marketing

Audience Insight

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FaZe Clan

Case Study

Case Study by Richard Broadhurst

5 May 2022

esports

entertainment

viewers

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Paramount +

Case Study

Case Study by Tim Mulligan

15 Mar 2022

ViacomCBS

Paramount+

SVOD

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Peacock

Case Study

Case Study by Tim Mulligan

28 Feb 2021

Olympics

Video

Audience Insight

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Dream11
Dream11 offers monetisation strategy for emerging market fandom

Case Study

Case Study by Tim Mulligan, Alistair Taylor and Srishti Das

18 Jan 2021

Mobile content

monetisation

Fandom

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