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Case Studies: audience insight

The Morbius fandom misread

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Case Study

Case Study by Hanna Kahlert
29 Jul 2022
Media and Marketing
audience insight
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FaZe Clan

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Case Study

Case Study by Richard Broadhurst
5 May 2022
esports
entertainment
viewers
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Paramount +

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Case Study

Case Study by Tim Mulligan
15 Mar 2022
ViacomCBS
Paramount+
SVOD
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Peacock

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Case Study

Case Study by Tim Mulligan
28 Feb 2021
Olympics
Video
audience insight
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Dream11
Dream11 offers monetisation strategy for emerging market fandom

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Case Study

Case Study by Tim Mulligan, Alistair Taylor and Srishti Das
18 Jan 2021
Mobile content
monetisation
fandom
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