The Kings League A sporting competition for the lean-in generation Case Study Case Study by Ben Woods 1 Jun 2023 Cádiz CF Enigma FC Barcelona Read the case study …
Taylor Swift and the art of building a fanbase Case Study Case Study by Hanna Kahlert 1 Jun 2023 Media and Marketing Audience Insight Read the case study …
Markiplier’s podcast breakthrough sets a new precedent for games creators Case Study Case Study by Annie Langston and Kazia Rothwell 3 Apr 2023 Games audio Audience Insight Read the case study …
Just BeReal Why simple can be better for social (and beyond) Case Study Case Study by Hanna Kahlert 1 Mar 2023 Media and Marketing Audience Insight Read the case study …
The Morbius fandom misread Case Study Case Study by Hanna Kahlert 29 Jul 2022 Media and Marketing Audience Insight Read the case study …
FaZe Clan Case Study Case Study by Richard Broadhurst 5 May 2022 esports entertainment viewers Read the case study …
Paramount + Case Study Case Study by Tim Mulligan 15 Mar 2022 ViacomCBS Paramount+ SVOD Read the case study …
Peacock Case Study Case Study by Tim Mulligan 28 Feb 2021 Olympics Video Audience Insight Read the case study …
Dream11 Dream11 offers monetisation strategy for emerging market fandom Case Study Case Study by Tim Mulligan, Alistair Taylor and Srishti Das 18 Jan 2021 Mobile content monetisation Fandom Read the case study …