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Case Studies: Audience Insight

The Kings League
A sporting competition for the lean-in generation

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Case Study

Case Study by Ben Woods
1 Jun 2023
Cádiz CF
Enigma
FC Barcelona
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Taylor Swift and the art of building a fanbase

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Case Study

Case Study by Hanna Kahlert
1 Jun 2023
Media and Marketing
Audience Insight
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Markiplier’s podcast breakthrough sets a new precedent for games creators

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Case Study

Case Study by Annie Langston and Kazia Rothwell
3 Apr 2023
Games
audio
Audience Insight
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Just BeReal
Why simple can be better for social (and beyond)

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Case Study

Case Study by Hanna Kahlert
1 Mar 2023
Media and Marketing
Audience Insight
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The Morbius fandom misread

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Case Study

Case Study by Hanna Kahlert
29 Jul 2022
Media and Marketing
Audience Insight
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FaZe Clan

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Case Study

Case Study by Richard Broadhurst
5 May 2022
esports
entertainment
viewers
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Paramount +

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Case Study

Case Study by Tim Mulligan
15 Mar 2022
ViacomCBS
Paramount+
SVOD
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Peacock

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Case Study

Case Study by Tim Mulligan
28 Feb 2021
Olympics
Video
Audience Insight
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Dream11
Dream11 offers monetisation strategy for emerging market fandom

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Case Study

Case Study by Tim Mulligan, Alistair Taylor and Srishti Das
18 Jan 2021
Mobile content
monetisation
Fandom
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Showing 1 to 9 of 9 results.

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