Nobody Sausage
A masterclass in relatable content from a virtual sausage

Case Study

Case Study by Ashleigh Millar

24 Jul 2023

Adidas

Bershka

Hugo Boss

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How Coachella put the power of UGC livestreaming on display

Case Study

Case Study by Tatiana Cirisano

1 Jun 2023

Music

Business Strategy

Brian Kinnes

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The Kings League
A sporting competition for the lean-in generation

Case Study

Case Study by Ben Woods

1 Jun 2023

Cádiz CF

Enigma

FC Barcelona

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'Unholy' goes viral
Social media marketing campaigns need audience support

Case Study

Case Study by Hanna Kahlert and Ashleigh Millar

31 Oct 2022

Sam Smith

TikTok

Media and Marketing

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Stranger Things, Queen’s Gambit, and Bridgerton
Finding the balance of creation and consumption

Case Study

Case Study by Tim Mulligan and Hanna Kahlert

29 Jul 2022

Critical Developments

Netflix

Disney+

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