Case Studies Media & Marketing

Covers.ai and why Universal Music Group’s call to keep AI away from streaming platforms may be too little, too late

Case study by Hanna Kahlert

2 May 2023

Cover image for Covers.ai and why Universal Music Group’s call to keep AI away from streaming platforms may be too little, too late

Already a client? Log in to read this case study. Become a client or purchase the associated report.

After a song featuring the voices of Drake and The Weeknd, generated by AI, went viral on TikTok and was posted across streaming platforms, Universal Music made an open appeal to streaming platforms to...

Unlock critical media insight and intelligence for competitive advantage

Become a Client

Already a client? Login to read this case study

Or, to purchase this case study, purchase the associated report

Web 3.0 is here Navigating the new culture of digital entertainment