Case Studies Music

How Coachella put the power of UGC livestreaming on display

Case study by Tatiana Cirisano

1 Jun 2023

Cover image for How Coachella put the power of UGC livestreaming on display

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YouTube’s official livestream of the 2023 Coachella Valley Music and Arts Festival captured the event through both a long-form, professional livestream on YouTube, and short-form video user-generated...

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Livestreaming strategy in a social-video world Work with UGC, not against it