YouTube Shorts
The changing face of social

Case Study

Case Study by Richard Broadhurst

11 May 2022

Video

Read the case study …

YouTube
Bridging consumption and creation

Case Study

Case Study by Hanna Kahlert

9 May 2022

Read the case study …

SXM Media
SXM Media’s advertising tool aims to better target audio consumers

Case Study

Case Study by Annie Langston

6 May 2022

audio

Read the case study …

FaZe Clan

Case Study

Case Study by Richard Broadhurst

5 May 2022

esports

entertainment

viewers

Read the case study …

Kilometre Music Group
How Kilometre Music Group is finding a niche in a competitive market

Case Study

Case Study by Kriss Thakrar and Tatiana Cirisano

31 Mar 2022

Read the case study …

MoviePass (2.0)

Case Study

Case Study by Tim Mulligan

24 Mar 2022

AVOD

Video

Business Strategy

Read the case study …

Paramount +

Case Study

Case Study by Tim Mulligan

15 Mar 2022

ViacomCBS

Paramount+

SVOD

Read the case study …

Squid Game
TV internationalisation 2.0 – Squid Game

Case Study

Case Study by Tim Mulligan

11 Feb 2022

Read the case study …

Twenty One Pilots
How Twenty One Pilots’ Takeøver Tour created virtual-physical harmony

Case Study

Case Study by Tatiana Cirisano

28 Jan 2022

Roblox

Twenty One Pilots

Live entertainment

Read the case study …

Bored Ape Yacht Club
BAYC cracks the code for NFT fandom

Case Study

Case Study by Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

11 Jan 2022

NFT

Media and Marketing

Read the case study …

Indian sports consumer profiles
Indian urban sports fandom in Q3 2021

Case Study

Case Study by Srishti Das

28 Oct 2021

Read the case study …

Beatport
A modern creator tools ecosystem

Case Study

Case Study by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Sep 2021

Music

Read the case study …

Fender
The journey from a vintage icon to a driver of modern music making

Case Study

Case Study by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Sep 2021

Music

Read the case study …

Splice

Case Study

Case Study by Mark Mulligan and Kriss Thakrar

7 Sep 2021

Splice

Justin Bieber

AI

Read the case study …

BTS
BTS hit big with the most successful virtual concert yet

Case Study

Case Study by Mark Mulligan, Karol Severin and Kriss Thakrar

15 May 2021

Big Hit Music

BTS

virtual concerts

Read the case study …

Beer Buddy
Beer Buddy | The case for social app simplicity

Case Study

Case Study by Hanna Kahlert

19 Apr 2021

BeerBuddy

twitter

facebook

Read the case study …

Peacock

Case Study

Case Study by Tim Mulligan

28 Feb 2021

Olympics

Video

Audience Insight

Read the case study …

Splash / Tones and I
Splash / Tones and I event showcases the future of artist-fan engagement

Case Study

Case Study by Mark Mulligan

25 Jan 2021

Roblox

Splash music player

lil nas x

Read the case study …

Dream11
Dream11 offers monetisation strategy for emerging market fandom

Case Study

Case Study by Tim Mulligan, Alistair Taylor and Srishti Das

18 Jan 2021

Mobile content

monetisation

Fandom

Read the case study …

Driift
Driift creates a new vertically integrated approach to live performances

Case Study

Case Study by Mark Mulligan

22 Dec 2020

Driift

live music

Music

Read the case study …