Reports Media & Marketing

20/20 Vision MIDiA Research Predictions 2020

Report by Alistair Taylor, Amanda Stears, Karol Severin, Keith Jopling, Mark Mulligan, Tim Mulligan and Zach Fuller
Cover image for 20/20 Vision

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The 20,000 Foot View

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media, brands, marketing, games and sports in 2020 and the coming decade.

Key Insights The six meta trends that will shape the 2020s are: 

  1. The decade of vertical integration
  2. Social video will eat the world
  3. User-modified content 
  4. Engagement clusters 
  5. The abundance paradox 
  6. Tech major content bundles

Other predictions for digital content in 2020 and beyond:

  • Music: radio streaming innovation; podcast acceleration;  a DIY artist        traditional label models fracture; biometric personalisation
  • Video: streaming wars winners and losers; the rise of streaming bundles; growth in ad-supported streaming
  • Sports: Disney leverages brand equity to secure streaming sports rights; sports rights holders start prioritising reach over revenue
  • Games: exclusive wars intensify; recession could hit        publisher roles will change; Amazon gets into games streaming

In terms of our 2019 predictions we had an        success rate. Key correct predictions include:

  • Apple makes privacy a product; music catalogue acquisitions will accelerate; one more really big merger and acquisition (M&A) (Sprint / T Mobile); virtual collective experience (Marshmello / Fortnite); Netflix will lose market share; DAZN will dominate US boxing; tech majors will disrupt gaming (Arcade and Stadia); Spotify will launch a major news podcast (El Primer Café)

Companies and brands mentioned in this report: Access Industries, ADA, Amazon, Amazon Music, Amazon Music HD, Amazon Prime Music, Apple, Apple Arcade; Apple Music, Apple TV+, Apple Watch, Atlantic, AVL, AWS, BBC, Beats One, Britbox, CD Baby, Columbia, Crackle Plus, Cyfrowy Polsat, DAZN, Deezer, Discovery, Disney, Disney+, Downtown Music Holdings, El Primer Café, EPL, ESPN+, Facebook, Fortnite, France Télévisions, Global, Google, Google Arcade, HBO Max, Hulu, IMDb TV, Instagram, ITV, Liberty Media, Lil Nas X, Lucas Films,        Marshmello, Marvel, Mitele, MLB, NBA, Netflix, NFL, NHL, Pandora, Peacock, Perform, Pixar, Portal Pluto TV,        Roku, SiriusXM, Sony, Spotify, Sprint, Stormzy, TikTok, T-Mobile, Universal Music, Warner Music, WWE, YouTube, YouTube Music, YouTube, Premium, Your Daily Drive

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